We help law firms come up with creative ideas. Our MD, Ben Trott was the head of marketing for a national UK law firm. He came up with many creative ideas which resulted in a large amount of new client instruction over the years. We help law firms across the globe with creative and novel ways of attracting new clients, staff and gaining digital PR.
Here we look at some of the more creative and cost-efficient legal marketing ideas for your law firm can explore and implement.
Free Initial Discussion And Quote
For a free initial discussion and for a no-obligation quote, please call us on 0330 133 8783 or email [email protected].
Creative Ideas For Law Firms
Provide Relevant, Newsworthy Content
Gone are the days when you could just post generic content on a few pages. With the amount of online competition, you need have relevant content to your target audience whether that be niche areas, explainer articles or geo-specific content to rank in search engines and capture your prospective clients.
Have A Social Media Presence
As the bare minimum, law firms should have a LinkedIn profile to showcase education, job posts and firm achievements. This ensures at least your basic information is available online for potential clients. Ideally you will be on 3 or 4 social channels, but it can be difficult to find time to write the content and post daily. We would advise outsourcing your social media management to experts, which is more financially efficient allowing you to concentrate on what you do best.
Participate In Local Events
Getting involved in community events will open up new opportunities for you to build your network. This can involve everything from hosting a stand at a careers fair to leading the way in a specific fundraising campaign.
Many “movers and shakers” in a community are well-connected and involved in various boards and community organisations that would treasure an opportunity to have an law firm assisting them both in manpower and in knowledge.
Create Short Online Videos
The online video market for law firms hasn’t been fully exploited and is ready to explode with content. Google owns youtube and so expect to see more videos in rankings over the next few years.
What used to take expensive audio and video equipment can now be accomplished on a mobile or laptop. Create short one to two-minute videos that provide answers to most commonly asked legal questions in your field to use on your social platforms or build a YouTube Channel.
Connect videos to your website and social media, creating a digital marketing funnel. Keep your productions simple with basic graphics in an office setting with just you and the camera or we can provide info-graphic short videos at a small cost.
This is a superb opportunity to address potential client’s common issues without repeatedly doing it on the phone or online.
Integrate Reviews On Your Website
Customers and clients used to ask family members or friends for referrals before shopping or acquiring professional services. Today, most are just as likely to go online and seek online reviews.
Anonymous reviews today have just as much credibility as personal recommendations. You can make client reviews easier to access by putting them directly on your website.
Feature the most positive reviews prominently. Publish reviews that speak to topics important to your prospective clients. If well-known community members are willing to provide testimonials or reviews, make sure you use them.
Be A Local Hero Or Guest Speaking
Professional events offer an excellent opportunity to meet people, share ideas, demonstrate your knowledge, and advance the status of yourself and your business among law firm reputations. These offer an excellent channel through which you can find opportunities in as far as advertising for lawyers is concerned.
Look for local industry events: a seminar, radio or TV show, or even a podcast. Send an email to book your attendance and offer your opinion about an interesting or controversial piece of legislation or scandal.
Some of our clients use our PR service to continually comment on TV, Radio and Newspapers to re-enforce their expertise.
Consider Using A Law Firm Advertising Agency
Assessing your marketing performance can be an overwhelming task, especially when it isn’t your usual area of expertise. You might want to consider hiring a legal marketing consultant. Although most firms forego this step, its use isn’t necessarily correlated to firm size. Many smaller firms have been able to justify it, so there’s no reason larger firms can’t include a marketing consultant in their budget.
Finally, track everything you can. If you feel lost, our professional digital marketing team can give you the tools and will look at the right statistics so we can tell you which of your strategies are producing real results.
How To Get In Contact
As specialists in the legal industry, we can assist you wherever you are based. To learn more about how we can help you, then contact us today for a free initial discussion, please call us on 0330 133 8783 or email [email protected].
