We understand the importance of tracking leads to optimise your law firm’s marketing strategies and maximise conversion rates.
Our lead tracking software offers a comprehensive solution that enables you to monitor and analyse your leads effectively.
Free Initial Discussion And Quote
For a free initial discussion and for a no-obligation quote, please call us on 0330 133 8783 or email [email protected].
What Is Lead Tracking?
Lead tracking is the process of monitoring and understanding your leads’ sources, the pages they visit, how they are handled, and analysing the data to identify potential issues that may hinder new enquiries and conversions. By identifying problem areas, we can devise effective solutions and make the necessary changes to increase the number of leads and improve your conversion rate.
Enhancing Your Lead Generation Efforts
Our specialist lead tracking software is seamlessly embedded into your website, providing you with access to a user-friendly portal and an intuitive dashboard. Rest assured, our software is not about ‘spying’ on your enquiry handlers; rather, it offers an invaluable opportunity to evaluate and improve your processes.
Comprehensive Tracking Capabilities
With our software, we can go beyond merely listening to phone calls and viewing website forms. We can track and identify various areas, including the pages on your website that attract the most leads. This enables us to determine which pages are performing exceptionally well and which ones can be optimised further to drive more leads and boost revenues.
Uncover Valuable Insights
Through implementing lead tracking, you will gain the ability to understand the origin of your leads and their position within the sales funnel. You can identify the most effective strategies and marketing campaigns that generate the most enquiries, while pinpointing areas that require improvement. For instance, our software can help determine if calls are being missed, if proper procedures and scripts are followed, or if follow-ups are being neglected.
Benefits Of Lead Tracking:
- Understand the sources of your leads and which pages of your website are most effective in attracting them.
- Tailor your strategies and sales funnels based on proven results and optimise your marketing efforts.
- Minimise potential client losses by improving how you handle enquiries and ensuring a seamless customer journey.
- Answer critical questions: Are your leads leading to sales? What marketing efforts inspire customer outreach? Are your forms and calls generating ‘good’ leads?
- Spot unanswered calls.
- Call back enquirers who don’t leave a message out of hours.
- Spot training and knowledge gaps from listening in.
- Know which web pages clients phoned from & how they found the site.
- Online enquiries in one platform for tracking.
- Spot conversion issues easily for each department.
- Use recordings for training purposes
- Record of initial enquiries for departments.
- Improve client journey and service levels.
- Spot missing leads out of hours or technical phone issues.
- Spot potential referral opportunities
- Spot call queue issues and clients hanging up.
- Helping to increase your conversion rate.
- Return on investment calculations if used as a CRM.
- Use fixed numbers for clear offline campaigns.
Real Results With Lead Tracking
Through our lead tracking software, numerous firms have captured at least 20% more leads, enabling them to identify and address issues such as missing web forms, training gaps, and missed calls. For example, one of our clients discovered that 97% of leads were not reaching them, potentially resulting in substantial sales losses. We helped them identify and resolve the issue, transforming their lead acquisition process.
Streamlined Lead Tracking Process
Our lead tracking software functions by adding a small code snippet to every page of your website’s backend, which discreetly records phone calls, form submissions, and live web chats. All this information is stored in a convenient dashboard, easily accessible to you. You can log in, track your marketing efforts, run reports, and leverage our expertise to enhance your lead tracking experience further.
As part of our PPC (Google Ads) Service, we offer the lead tracking software to clients on a three-month free trial. Call us today to find out more.
How To Get In Contact
As specialists in the legal industry, we can assist you wherever you are based. To learn more about how we can help you, then contact us today for a free initial discussion, please call us on 0330 133 8783 or email [email protected].
