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We set up and manage PPC (Pay Per Click) campaigns on search engines for lawyers and law firms across the country. If you are looking for a management company or are just getting started then speak to us for advice and assistance.

It is increasingly difficult marketing a law firm in today’s online world and the number of competitors ranking on Google just keep on coming. Here at Marketing Lawyers, we understand that you should have PPC strategy to drive highly targeted ‘hot’ leads to your firm. We have run campaigns for national law firms and small law firms, with budgets from £200 per month to £10,000+. Our management fees are low, competitive and we offer a free audit to see how we can improve your current set up.

Pay-Per-Click or PPC is a form of internet marketing where you pay a fee each time someone clicks on your advert. This will show at the top or bottom of a search result page and the cost per click varies depending on how many people are advertising on the specific phrase. Basically, it’s a way of buying visitors to your website who are looking for the services you offer, rather than trying to get visitors from organic search results. (Which is developed over time through our other service; Search Engine Optimisation).

All law firms should be engaging in some paid search advertising in order to boost leads to their business. Our managing director has worked in-house running PPC campaigns and now drives return on investment for digital marketing clients across the country. He also has a background in law and was previously on the board of a national law firm.

With our understanding of legal areas and the mechanics of PPC, we often come up with innovative niche ideas to drive more clients to firms at a lower cost. All this paired with our close relationship to our clients ensures we meet your goals.

Free Initial Discussion And Quote

For a free initial discussion and for a no-obligation quote, please call us on 0330 133 8783 or email [email protected].

PPC For Law Firms

The attractiveness of Pay Per Click is in the name, you only pay when someone clicks on your advert. You bid on the keywords most relevant to your practice areas, create convincing advertisements and set a budget for how much you are willing to spend on each campaign. Prices can vary from a few pounds per click to hundreds of pounds depending on the popularity of the keywords.

We stick to and manage your budget in the best way possible so costs never spiral out of control.

 Benefits Of PPC For Law Firms Are:

  • Appear at the top of search result pages.
  • Control your budget.
  • Choose which search terms you target
  • Adjust your campaign quickly to target certain locations and/or promote a specific service.
  • Having a combination of PPC ads and high organic rankings increases your presence on search engine result pages.
  • Quick return on your investments.

What makes PPC so profitable for law firms is that you only pay if and when someone clicks on your advert and lands on your website.

Our PPC Services Include:

Why PPC For Law Firms Is Effective At Gaining New Leads

A lot of Solicitors and firms often do not believe that pay per click really brings much value and results. This is the best news for their competition that are winning new clients every day that they continue with that train of thought.

To understand why it works so well, you need to think about what is happening from the client’s point of view. They may not know they need a solicitor or are actively searching online for a solution to their problem. If your advert is at the top of search results, it means you are the first website to catch their attention. If you follow up and convert the client then you should be able to land lots more clients.

What Return On Investment (ROI) Should Solicitors Expect

This varies depending on the combination of pay per click fee and the converted lead value, but many are seeing 7-10 times or more return on investment. Every service and location is different (and we know quite a few!), but an advantage of pay per click is that you can discover very quickly if it is working well for you or not. Usually, within three months we can tell and adjust the strategy if needed. We don’t tie any clients into long term contracts so you can quickly stop advertising with Google if it is not working for you.

Law Firm Landing Page Website

One of the best ways to maximise the effectiveness of your PPC campaigns is to combine it with a single landing page website. Our landing pages are designed to capture the attention of your target audience, deliver a personalised user experience and drive and conversions for specific practice areas or services.

Our expert team specialises in crafting high-converting landing pages tailored to the unique needs of law firms.

Visit our Law Firm Landing Pages service page for more information.

Why Choose Us?

We are experts in the legal sector having worked both in-house and now as a supplier and our passion for law can clearly be seen in our name ‘Marketing Lawyers’. We often take over accounts from other generalist PPC agencies and see errors and wasted clicks, which we quickly correct.

If you are not seeing the results you wanted from your campaigns or are currently with a non-specialist PPC provider and are only obtaining mediocre results in terms of new client instructions, then I am highly confident that we can show you how to swiftly turn things around.

The advantage we hold is that we only specialise in the law industry and can give you that personal one on one advice and support. We manage campaigns for small start-up practices right the way through to national law firms. Our specialism in the legal industry means that we understand the right phrases to go after and which ones not to.

We also keep our overheads low, so we can pass on the saving to our clients.

How To Get In Contact

As specialists in the legal industry, we can assist you wherever you are based. To learn more about how we can help you, then contact us today for a free initial discussion, please call us on 0330 133 8783 or email [email protected].

Key contact

Ben Trott profile image
Ben Trott

Managing Director

Key contact

Alex Trott profile image
Alex Trott

Senior Marketing & Account Manager

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    What our clients say

    Really enjoyed working with Ben. It’s refreshing to find an SEO consultant who is so passionate about the industry and goes the extra mile for his clients. Ben’s work with me has helped me deliver results for our firm.

    Rebecca

    Law Firm Marketing Manager

    I worked with Ben Trott and Marketing Lawyers on a project for a law firm in 2023. His expert work and guidance achieved outstanding results. I would highly recommend them.

    James O’Hara

    Partner (Solicitor)

    Fantastic help throughout the whole process!

    Yvette Ratchford

    Solicitor - Scion Legal

    An experienced and reputable company which provides advice, assistance and training for all aspects of legal marketing and business development.

    Manjinder Kang

    Solicitor

    I have worked closely with Ben over a number of years to develop and market niche new practice areas and specialisms within the law. Ben is an absolutely outstanding marketer and in particular his knowledge of and expertise in digital marketing is second to none… This led directly to an increase in new enquiries and instructions… This created a “snowball effect” in which those instructions increased our expertise in the field and, as a consequence, our ability to market ourselves and receive further enquiries and instructions. I would not hesitate to recommend Ben to anyone.

    Gary B

    Solicitor, Director

    I cannot recommend Ben highly enough. Professional at all times. . . he has been a huge success and made a significant difference to his current firm.

    Maria

    Law Firm Owner

    Ben took part in a business panel at our 2017 Lawshare Conference- Making it Work. . . Ben really impressed the audience with his knowledge of the legal market and was able to pass on practical tips on growing a law firm through marketing. Ben came across as very personable and knowledgeable with a clear passion for what he does! We had excellent feedback from the event and especially Ben’s words of advice.

    Caroline

    Senior Associate Solicitor

    I have worked with Ben professionally for a number of years. He is an extremely talented marketing director with a very broad and deep expertise in all aspects of law firm marketing. His knowledge of online-marketing in particular is second-to-none. I know of few other people as hard-working and dedicated as Ben is. I strongly recommend him for his knowledge, expertise and experience.

    Chris

    Solicitor

    I arranged two webinars through Marketing Lawyers and both were fantastic. . . we received great feedback from our webinars attendees.

    Hayley Manson

    Setfords

    Great presentation from Ben to our event for lawyers, really good applied examples and discussion after the event too!

    David

    Nexa Law

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