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Mystery Shopping Case Study

A regional law firm recently engaged our mystery shopping service designed to evaluate their phone call handling strategies and lead conversion rates. During the trial, our software recorded 90 incoming calls, and we provided valuable insights into the firm’s client service practices, response times, and overall approach. Key Findings Upon completing an in-depth call analysis, […]

Ben Trott Speaks At Recent PM Forum Event

Our Managing Director, Ben Trott – spoke at a recent PM Forum event, hosted at Shakespeare Martineau. Ben spoke about the current market and industry adoption of ‘AI in Legal Marketing’. The event offered a fantastic platform to discuss the diverse ways AI is transforming the legal sector, sparking valuable discussions on how technology can […]

Chris Bristow Guest Article – How To Manage Finances When Setting Up A New Practice

How you’ll manage your firm’s finances is a key consideration when setting up a new practice. You’ll need to think about planning, organising, and monitoring short-term and long-term financial aspects so you can keep your practice on track strategically and grow your revenue. Automating and systemising each aspect of day-to-day financial management using specialist legal […]

Law Firm Fractional CMO Services: A Smart Solution For Legal Marketing

Marketing is no longer just a secondary concern for law firms. In today’s competitive legal environment, effective marketing is essential for attracting clients, building a strong brand, and sustaining long-term growth. However, many law firms, particularly small to mid-sized practices, struggle to justify the expense and commitment of hiring a full-time Chief Marketing Officer (CMO). […]

Enhancing Your Law Firm’s Careers Page: Four Key Strategies to Attract Top Talent and Drive Growth

In the competitive legal market, attracting the right talent is essential for your firm’s success. Often a potential employee’s first impression of your firm is formed through your website. Here are four strategies that we have implemented at many law firms that have resulted in saving money, attracting interest, and growing departments. Add a Speculative […]

Look To The U.S: Washington To Be Third U.S. State To Allow Alternative Business Structure (ABS)

It’s interesting to observe these developments in the U.S. As ABS and law firm setup specialists in the UK, we are accustomed to establishing ABS and lawyer-owned firms, as well as assisting international firms entering the UK market. The evolution in America may open up new possibilities and challenges, paralleling the significant changes we’ve seen […]

Ben Trott Featured In Modern Law Magazine

Ben Trott has been featured in the latest issue of Modern Law Magazine. In this exclusive interview, Ben dives into the nuances of marketing in the North of England, sharing insights and experiences that have shaped our approach to digital marketing within the legal sector. Providing a deep understanding of the unique challenges and opportunities […]

How Much Does It Cost To Start A Law Firm UK?

Starting a law firm in the UK is a significant venture that requires thorough planning and a clear understanding of the costs involved. A well-prepared budget and understanding of these expenses will help you launch your practice successfully. While the total cost can vary widely based on individual circumstances, having a financial cushion and planning […]

We Generated Over £6M Of Revenue For Just One Law Firm

By following a strategic, step-by-step process, our managing director helped a law firm achieve remarkable growth, generating over £6 million in revenue. Here’s a quick overview of how he did it.  He started by creating content tailored to what potential clients were searching for, directly related to the firm’s services. Using effective SEO support, he […]

Criminal Legal Aid Tender 2025

The criminal legal aid sector is set to undergo significant changes with the introduction of new contracts starting in September 2025. The new contracts will last 10 years, providing certainty to those delivering service and allowing for long term decisions to be made. They will also contain changes to the key requirements organisations will be […]

What our clients say

Really enjoyed working with Ben. It’s refreshing to find an SEO consultant who is so passionate about the industry and goes the extra mile for his clients. Ben’s work with me has helped me deliver results for our firm.

Rebecca

Law Firm Marketing Manager

I worked with Ben Trott and Marketing Lawyers on a project for a law firm in 2023. His expert work and guidance achieved outstanding results. I would highly recommend them.

James O’Hara

Partner (Solicitor)

Fantastic help throughout the whole process!

Yvette Ratchford

Solicitor - Scion Legal

An experienced and reputable company which provides advice, assistance and training for all aspects of legal marketing and business development.

Manjinder Kang

Solicitor

I have worked closely with Ben over a number of years to develop and market niche new practice areas and specialisms within the law. Ben is an absolutely outstanding marketer and in particular his knowledge of and expertise in digital marketing is second to none… This led directly to an increase in new enquiries and instructions… This created a “snowball effect” in which those instructions increased our expertise in the field and, as a consequence, our ability to market ourselves and receive further enquiries and instructions. I would not hesitate to recommend Ben to anyone.

Gary B

Solicitor, Director

I cannot recommend Ben highly enough. Professional at all times. . . he has been a huge success and made a significant difference to his current firm.

Maria

Law Firm Owner

Ben took part in a business panel at our 2017 Lawshare Conference- Making it Work. . . Ben really impressed the audience with his knowledge of the legal market and was able to pass on practical tips on growing a law firm through marketing. Ben came across as very personable and knowledgeable with a clear passion for what he does! We had excellent feedback from the event and especially Ben’s words of advice.

Caroline

Senior Associate Solicitor

I have worked with Ben professionally for a number of years. He is an extremely talented marketing director with a very broad and deep expertise in all aspects of law firm marketing. His knowledge of online-marketing in particular is second-to-none. I know of few other people as hard-working and dedicated as Ben is. I strongly recommend him for his knowledge, expertise and experience.

Chris

Solicitor

I arranged two webinars through Marketing Lawyers and both were fantastic. . . we received great feedback from our webinars attendees.

Hayley Manson

Setfords

Great presentation from Ben to our event for lawyers, really good applied examples and discussion after the event too!

David

Nexa Law

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