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Marketing Lawyers

Ben Trott – Managing Director & Law Firm Consultant

Ben Trott is a Law Firm Marketing & Management Consultant, Speaker and Writer. He was previously one of the youngest Directors of a Law Firm in the UK, sitting on the management board of a national law firm with 20 offices. Ben was named as a ‘Leader in Legal’ in 2017 and specialises in advising law firms and lawyers on Law Firm management, marketing, business development and lead generation. Over 36 months he transformed a legal website from bringing in £250k pa in fees to over £2m pa.

Ben has worked for both national corporate and high street law firms as well as a Barristers’ Chambers. He has a degree in Law and Business and has experience in running online e-commerce businesses.

Ben’s expertise includes: advising on all central service strategies in running a law firm, online marketing/digital marketing, blogging, headhunting, PR, events, website development/creation, social media, google analytics, customer journey refinement, SEO, CRO, sales & conversion skills, training, explainer videos, Legal 500 / Chambers & Partners submissions, PPC and team management/mentoring.

Ben advises and works with law firm owners, partners, solicitors, marketing teams and barristers on digital marketing, lead generation, SEO and PPC. His work focusses on generating more leads digitally and alongside helping to convert them into paying clients.

Ben also manages the agency across all services we provide to legal clients globally. He has advised law firms and legal brands in the UK, USA, Europe, Africa, Middle East, India, and the Far East.

Ben often speaks at law firm partners meetings, presents at legal conferences, Universities and has written for LexisNexis, The Law Society and Lawyer Monthly alongside presenting webinars.

Experience Highlights

Ben has:
  • Won millions of pounds worth of new business for law firms.
  • Over 10 years of practical experience helping law firms & lawyers become more successful.
  • Supported over 60 firms across the agency in the past 3 years.
  • Setup and trained new enquiries departments for national, regional and small law firms across England and Wales.
  • Shown over 500 individual lawyers how to get better marketing results.
  • Spoken at international and UK conferences on law firm marketing.
  • Worked with law firms of all sizes. No firm is too small or too big.
  • Generated new business for lawyers across 4 continents.
  • A history of getting quick results … usually within 3 – 4 months.
  • Setup numerous law firms in the UK, from sole practitioners to multi-partner firms.
  • Setup London offices of International Law Firms entering the market.
  • Ghostwritten articles for QC’s/Barristers, Managing Partners and Solicitors in the legal media
  • Helped to develop one of the largest in-house Barristers’ Chambers.
  • Advised a multitude of legal tech start-ups, apps and suppliers to the market, including providing consultancy advice to one of the largest international law firm suppliers.
  • Advised UK Government Legal Advisers and Parliamentary Committee Advisers
  • Advised on the PR for high profile Fraud, Regulatory, Family and Criminal cases with significant international TV & media coverage.
  • Helped to develop and promote one of the first law firm ‘franchise’ offerings in the UK.



Speaking Engagements

  • Manchester Law Firm – Call Handling & Converting Enquiries 2021
  • Nottingham Trent University – How Sales Is Important in the Legal Sector 2021
  • 3rd Cyprus Legal Conference 2021 – Developing legal talent for tomorrow 2021
  • Nottingham Law School – Virtual Law Fair Panel Discussion 2021
  • Newcastle Law Firm – Annual Partner Conference 2020
  • East Midlands Law Firm – Annual Partner Conference 2019
  • LexisNexis – Webinar on Branding 2019
  • Manchester Law Firm – Annual Partner Conference 2019
  • Law Share Annual Conference 2017


  • Propero – Leader in Legal 2017

Contact Details