We are experts at managing Google Ads for lawyers and law firms internationally. It’s an effective and efficient way to drive potential clients to your law firm. We run Google Ads for legal clients internationally with budgets from £350 per month to well over £120,000 spend per year.
Google’s Adwords or pay-per-click (PPC) uses keyword phrases and displays your adverts to those searching for legal services online.
Often legal services are a distress or considered purchase, people rarely search on Google for legal-related terms unless they’re actively looking for a firm to instruct. AdWords can help you direct these potential clients to your website.
Only less than 20 years ago, all you needed to do was purchase a yellow page or similar magazine ad, possibly a TV ad, if you could afford it, that was it. These days if you don’t spend time on digital marketing, and paid search specifically, you’re not going to make it.
Competition in the legal field is fierce but with our in-house experience and niche expertise within the law industry, we can help you target the right keywords to help you gain the edge over your competition.
Free Initial Discussion And Quote
For a free initial discussion and for a no-obligation quote, please call us on 0330 133 8783 or email [email protected].
What Are Google Ads?
Google Ads are a way to buy advertising space on Google search results. Google will display your advert at the top of search results and you will only pay if a potential client clicks on your site.
It is one of the fastest, most targeted and least risky options to advertise your law firm but only if you set up and manage your campaigns correctly. We often take over people accounts and find that they wasting clicks and budgets unnecessarily.
Depending on the popularity or competition for the keywords, the cost per click will vary. Only if someone clicks on the advert are you charged the amount for that click. If no-one clicks on the ad, you aren’t charged and you can set monthly or daily budget limits.
Your ads must serve three important functions:
- Attract clients who need your services and will pick your practice over a competitor
- Repel people who are not likely to call or schedule an appointment.
- Enhance your Google Ads Quality Score.
Google Adwords is a powerful way to advertise and drive more clients, locally, nationally and internationally.
Advertise With Pay-Per-Click (PPC)
If SEO is the long term strategy, then PPC advertising provides instant results and is one of the quickest and most effective ways to advertise your law firm with precision audience targeting.
Law is a competitive area on search engines, so you need to make yourself stand out somehow. It shouldn’t be that challenging to stand out, promote what makes you different and what you stand for.
You need to provide a reason for a prospective client to choose you over the lawyer next door, whether that be a unique offering or a great reputation, flaunt your benefits.
Some of the specific things you can do are:
- Craft an actionable & relevant call-to-action that spurs your searchers to act immediately.
- Implement certain ad extensions.
- Highlight what makes you better. Does your law firm have 24-hour customer service or offer a free consultation? You need to provide a reason for a searcher to choose you over the lawyer next door – whether that be a unique offering or a great reputation, flaunt your benefits.
We are experts in the legal industry and are responsible for thousands of pounds of spend per month across the UK and further afield for a variety of firms. We specialise in finding the niche keywords that bring the highest ROI for your campaigns.
If you are looking for a marketing platform that can really drive client acquisition, Google Ads is one of the best options out there.
We’ll help you decide on spend levels, tracking, geography and keywords. All you have to do is get in contact and arrange a free discussion.
How We Can Help
We understand that the main goal of ads isn’t awareness, it’s action. We build and manage pay-per-click (PPC) campaigns for law firms that are optimised to:
- Target potential clients searching for your legal services.
- Eliminate any unprofitable clicks.
- Maximize your return on investment.
Whether you are looking to optimise an existing Google Ad campaign for better performance or create new ad campaigns, we’ll work to achieve a strong ROI for your law firm.
How To Get In Contact
As specialists in the legal industry, we can assist you wherever you are based. To learn more about how we can help you, then contact us today for a free initial discussion, please call us on 0330 133 8783 or email [email protected].
