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At Marketing Lawyers, we understand the importance of maximising the performance of your Pay-Per-Click (PPC) advertising campaigns to drive business growth and achieve your marketing goals.

Our PPC Audit services are designed to evaluate the effectiveness of your existing PPC campaigns, identify areas for improvement, and implement strategic optimisations to maximise ROI and drive better results for your law firm.

Free Initial Discussion And Quote

For a free initial discussion and for a no-obligation quote, please call us on 0330 133 8783 or email [email protected].

Why Invest in a PPC Audit?

  1. Maximise ROI: Gain insights into which aspects of your PPC campaigns are driving the best results and which may be underperforming, allowing you to reallocate resources for maximum impact.
  2. Identify Opportunities: Discover untapped opportunities for improving your PPC strategy, targeting new keywords, audiences, or ad placements to reach your target audience more effectively.
  3. Optimise Performance: Identify areas of inefficiency or waste in your PPC campaigns, such as high-cost keywords or poorly performing ad copy, and implement strategies to optimise performance and reduce costs.
  4. Ensure Compliance: Ensure that your PPC campaigns comply with relevant regulations and best practices, avoiding potential legal issues or penalties that could harm your firm’s reputation.

Our PPC Audit Process

  1. Campaign Analysis: Evaluate the structure, settings, and performance of your PPC campaigns, including ad groups, keywords, targeting options, and bid strategies, to identify areas for improvement.
  2. Keyword and Ad Copy Review: Analyse the effectiveness of your keywords and ad copy, assessing relevance, quality score, and click-through rates to identify opportunities for optimisation.
  3. Budget Allocation: Review your budget allocation across campaigns, ad groups, and keywords to ensure that resources are being allocated effectively to maximise ROI and achieve your marketing goals.
  4. Competitive Analysis: Benchmark your PPC performance against competitors and industry benchmarks, identifying areas of strength and opportunities for improvement.
  5. Recommendations and Action Plan: Develop actionable recommendations and an implementation plan to optimise your PPC campaigns, improve ROI, and achieve your business goals.

Why Choose Marketing Lawyers?

  • Legal Industry Expertise: Our team has extensive experience in the legal industry, with a deep understanding of the unique challenges and opportunities facing law firms.
  • Customised Solutions: We offer personalised PPC audit services tailored to your firm’s specific needs, goals, and target audience, ensuring that every campaign is designed to achieve maximum impact and results.
  • Data-Driven Approach: We use advanced analytics and proven methodologies to conduct a comprehensive PPC audit, providing you with actionable insights and recommendations based on real data.
  • Results-Oriented: We are committed to helping your firm achieve measurable improvements in PPC performance and ROI through strategic optimisations and continuous improvement.

How To Get In Contact

As specialists in the legal industry, we can assist you wherever you are based. To learn more about how we can help you, then contact us today for a free initial discussion, please call us on 0330 133 8783 or email [email protected].

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    What our clients say

    Really enjoyed working with Ben. It’s refreshing to find an SEO consultant who is so passionate about the industry and goes the extra mile for his clients. Ben’s work with me has helped me deliver results for our firm.

    Rebecca

    Law Firm Marketing Manager

    I worked with Ben Trott and Marketing Lawyers on a project for a law firm in 2023. His expert work and guidance achieved outstanding results. I would highly recommend them.

    James O’Hara

    Partner (Solicitor)

    Fantastic help throughout the whole process!

    Yvette Ratchford

    Solicitor - Scion Legal

    An experienced and reputable company which provides advice, assistance and training for all aspects of legal marketing and business development.

    Manjinder Kang

    Solicitor

    I have worked closely with Ben over a number of years to develop and market niche new practice areas and specialisms within the law. Ben is an absolutely outstanding marketer and in particular his knowledge of and expertise in digital marketing is second to none… This led directly to an increase in new enquiries and instructions… This created a “snowball effect” in which those instructions increased our expertise in the field and, as a consequence, our ability to market ourselves and receive further enquiries and instructions. I would not hesitate to recommend Ben to anyone.

    Gary B

    Solicitor, Director

    I cannot recommend Ben highly enough. Professional at all times. . . he has been a huge success and made a significant difference to his current firm.

    Maria

    Law Firm Owner

    Ben took part in a business panel at our 2017 Lawshare Conference- Making it Work. . . Ben really impressed the audience with his knowledge of the legal market and was able to pass on practical tips on growing a law firm through marketing. Ben came across as very personable and knowledgeable with a clear passion for what he does! We had excellent feedback from the event and especially Ben’s words of advice.

    Caroline

    Senior Associate Solicitor

    I have worked with Ben professionally for a number of years. He is an extremely talented marketing director with a very broad and deep expertise in all aspects of law firm marketing. His knowledge of online-marketing in particular is second-to-none. I know of few other people as hard-working and dedicated as Ben is. I strongly recommend him for his knowledge, expertise and experience.

    Chris

    Solicitor

    I arranged two webinars through Marketing Lawyers and both were fantastic. . . we received great feedback from our webinars attendees.

    Hayley Manson

    Setfords

    Great presentation from Ben to our event for lawyers, really good applied examples and discussion after the event too!

    David

    Nexa Law

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