We set up and manage PPC (Pay Per Click) campaigns on search engines for lawyers and law firms across the country. If you are looking for a management company or are just getting started then speak to us for advice and assistance.
It is increasingly difficult running a law firm in today’s online world and the challenges are coming at you from all angles. Here at Marketing Lawyers we can help you overcome the online competition with our PPC management service.
Pay-Per-Click or PPC in industry language is a form of internet marketing where you pay a fee each time someone clicks on your advert. This can show at the top or bottom of a search result page and vary in fees. Basically, it’s a way of buying visitors to your website, rather than trying to get them from organic search results which is developed over time through our other service; Search Engine Optimisation.
All law firms should be engaging in some paid search advertising in order to boost leads to the business and convert them. A successful PPC campaign is made from our in depth real life experience of the law industry. We have a real understanding of the mechanics of PPC but also have innovative niche ideas and great data analytics to support and track the strategy. All this paired with our close relationship to our clients ensures we meet your precise aims and succeed.
Free initial discussion and quote
We make projects as smooth as possible. You will have our expertise and management every step of the way.
PPC can be done in a number of ways:
- Search engine PPC
- Local PPC advertising
- Social media advertising
The attractiveness of Pay Per Click is in the name, you only pay when someone clicks on your ad. You bid on the keywords most relevant to your practice areas, create convincing advertisements and set a budget for how much you are willing to spend on each campaign. Prices can vary from a few pounds per click to hundreds of pounds depending on the popularity of the keywords.
Benefits of PPC for law firms are:
- Appear at the top of search result pages.
- Control your budget.
- Choose which search terms you target and adjust your campaign quickly to target certain locations and/or promote a specific service.
- Having a combination of PPC ads and high organic rankings increases your presence on search engine result pages.
- Quick return on your investments.
What makes PPC so profitable for law firms is that you only pay if and when someone clicks on your advert and lands on your website.
Why PPC for Law Firms is effective at gaining new leads
A lot of Solicitors and firms often do not believe that pay per click really brings much value and results. This is the best news for their competition that are winning new clients every day that they continue with that train of thought.
To understand why it works so well, you need to think about what is happening from the client’s point of view. If your advert is at the top it means you are more trusted website in the first instance and if you follow that up with the correct sales, customer service and conversion techniques, that we can also help you with, then you will take on more clients every time.
What ROI should solicitors expect
This varies depending on the combination of pay per click fee and the converted lead value but many are seeing 10 times or more return on Investment, some are much more than this! Every service and location is different, but an advantage of pay per click is that you can discover very quickly if it is working well for you or not. Usually within three months we can tell and adjust the strategy if needed. We don’t tie any clients into a long term contracts so you can quickly stop advertising with Google if it is not working for you.
Why choose us?
If you are not seeing the results you wanted from your campaigns or that of a large non specialist PPC provider and are only obtaining mediocre results in terms of new client instructions, then I am highly confident that at Marketing Lawyers we can show you how to swiftly turn things around.
The advantage we hold is that we only specialise in the law industry and can give you that personal one on one advice and support. We manage campaigns for small start-up practices right the way through to national law firms. Our specialism in the legal industry means that we understand the right phrases to go after and which ones not to.
How to get in contact
To learn more about how we can help increase your turnover, increase your brand awareness and secure your future business, then call today for a free initial discussion about your PPC requirements, at a time that suits you, please call us on 0115 8700443 or email firstname.lastname@example.org