We set up and manage PPC (Pay Per Click) campaigns on search engines for lawyers and law firms across the country. If you are looking for a management company or are just getting started then speak to us for advice and assistance.
It is increasingly difficult marketing a law firm in today’s online world and the number of competitors ranking on Google just keep on coming. Here at Marketing Lawyers, we understand that you should have PPC strategy to drive highly targeted ‘hot’ leads to your firm. We have run campaigns for national law firms and small law firms, with budgets from £200 per month to £10,000+. Our management fees are low, competitive and we offer a free audit to see how we can improve your current set up.
Pay-Per-Click or PPC is a form of internet marketing where you pay a fee each time someone clicks on your advert. This will show at the top or bottom of a search result page and the cost per click varies depending on how many people are advertising on the specific phrase. Basically, it’s a way of buying visitors to your website who are looking for the services you offer, rather than trying to get visitors from organic search results. (Which is developed over time through our other service; Search Engine Optimisation).
All law firms should be engaging in some paid search advertising in order to boost leads to their business. Our managing director has worked in-house running PPC campaigns and now drives return on investment for digital marketing clients across the country. He also has a background in law and was previously on the board of a national law firm.
With our understanding of legal areas and the mechanics of PPC, we often come up with innovative niche ideas to drive more clients to firms at a lower cost. All this paired with our close relationship to our clients ensures we meet your goals.
Free initial discussion and quote
We make projects as smooth as possible. You will have our expertise and management every step of the way.
PPC For Law Firms
The attractiveness of Pay Per Click is in the name, you only pay when someone clicks on your advert. You bid on the keywords most relevant to your practice areas, create convincing advertisements and set a budget for how much you are willing to spend on each campaign. Prices can vary from a few pounds per click to hundreds of pounds depending on the popularity of the keywords.
We stick to and manage your budget in the best way possible so costs never spiral out of control.
Benefits of PPC for law firms are:
- Appear at the top of search result pages.
- Control your budget.
- Choose which search terms you target
- Adjust your campaign quickly to target certain locations and/or promote a specific service.
- Having a combination of PPC ads and high organic rankings increases your presence on search engine result pages.
- Quick return on your investments.
What makes PPC so profitable for law firms is that you only pay if and when someone clicks on your advert and lands on your website.
Why PPC for Law Firms is effective at gaining new leads
A lot of Solicitors and firms often do not believe that pay per click really brings much value and results. This is the best news for their competition that are winning new clients every day that they continue with that train of thought.
To understand why it works so well, you need to think about what is happening from the client’s point of view. They may not know they need a solicitor or are actively searching online for a solution to their problem. If your advert is at the top of search results, it means you are the first website to catch their attention. If you follow up and convert the client then you should be able to land lots more clients.
What Return on Investment (ROI) should solicitors expect
This varies depending on the combination of pay per click fee and the converted lead value, but many are seeing 7-10 times or more return on investment. Every service and location is different (and we know quite a few!), but an advantage of pay per click is that you can discover very quickly if it is working well for you or not. Usually, within three months we can tell and adjust the strategy if needed. We don’t tie any clients into long term contracts so you can quickly stop advertising with Google if it is not working for you.
Why choose us?
We are experts in the legal sector having worked both in-house and now as a supplier and our passion for law can clearly be seen in our name ‘Marketing Lawyers’. We often take over accounts from other generalist PPC agencies and see errors and wasted clicks, which we quickly correct.
If you are not seeing the results you wanted from your campaigns or are currently with a non-specialist PPC provider and are only obtaining mediocre results in terms of new client instructions, then I am highly confident that we can show you how to swiftly turn things around.
The advantage we hold is that we only specialise in the law industry and can give you that personal one on one advice and support. We manage campaigns for small start-up practices right the way through to national law firms. Our specialism in the legal industry means that we understand the right phrases to go after and which ones not to.
We also keep our overheads low, so we can pass on the saving to our clients.
How to get in contact
To learn more about how we can help increase your turnover, increase your brand awareness and secure more clients, then call us today for a free initial discussion about your PPC requirements, please call us on 0115 8700443 or email firstname.lastname@example.org