We specialise in legal copywriting for law firms. If you need blogs, press releases, articles, web pages or email marketing content, then we can help. Writing legal content and understanding the industry is a difficult mix. We have written thousands of pages of legal content for our client’s websites, have real in-house experience and have even ghost-written articles on behalf of senior legal industry figures.
Many law firms think that by just publishing blogs on their website they’re ‘doing all the content marketing they need, however, content marketing is much more than just this.
You are probably aware of the phrase “Content is King” which still stands true. Websites need quality and valuable content that will rank well, to engage readers who will want to link to it and share and to entice potential leads to turn into clients.
Powerful, action-orientated content should become an essential part of every law firms marketing strategy. The general rule is, the greater the value of content, the greater the return on investment.
Continually producing premium content that engages audiences which motivates them to take action and is worthy of links and leads is not easy.
Many fee earners are not sure where to begin, are often too busy and it is not efficient for them to spend their time writing content when they could be billing. It makes more financial and business sense to outsource the writing to the experts at a fraction of the cost.
To engage readers and attract the right visitors to your website it is vital that content on your website and beyond contains interesting relevant and expertly crafted information.
Here at Marketing Lawyers, we have a wealth of experience in producing bespoke website content, blogs, articles, social media posts and bulletins for law firms.
We understand the industry from a marketing perspective, working with many well-known law firms across the country to provide content that strikes a chord when it is read by prospective clients. We ensure the copy is relevant to the audience you are interested in reaching, whilst avoiding legalese and confusing terminology.
Free Initial Discussion And Quote
For a free initial discussion and for a no-obligation quote, please call us on 0330 133 8783 or email [email protected].
Why A Content Marketing Strategy Is Important
To grow faster and smarter than the competition, law firms must continually create high-quality multimedia content online through blogs, podcasts, videos, optimised press releases, case studies, eBooks, white papers and articles.
While most aspects of search engine optimisation (SEO) and digital marketing can be quite technical, content is one of the areas where creativity is rewarded. With a strong and consistent content strategy, you can make your website stand out from the competition.
The following is a list of just some of the reasons why content strategy is so important:
- When you create and implement a good content strategy for your website, it helps you become an authority online too by demonstrating thought leadership.
- Good quality content helps your brand – Having content that is found and sometimes shared is a great and free way to improve your firms’ presence and brand power.
- Search engines rely on content for ranking websites and they reward high quality, in-depth informational content. Regular optimised content will help improve your SEO, link building and social media strategies all at the same time.
You shouldn’t solely focus your content strategy on blog posts. The best law firm content marketing strategies focus on creating a well-rounded website with well laid out practice area pages and subpages as well as reviews, articles and staff profiles.
Some other examples of content to include are:
- Frequently Asked Questions (FAQs)
- Checklists
- Legal Library
- Case Studies
Most of the content discussed then should be linked, where relevant, to other pages of content on the website. This in turn helps with your website authority and overall SEO.
How To Measure The Performance Of Your Content Strategy
Once you have put the time and effort into creating and publishing the new content you now need to be able to track and measure its performance.
Our team are experts at being able to not only write great content but then to also measure your content strategies performance in the following ways through Google Analytics:
- Pageviews
- Sessions/Users
- Time On Page Metrics
- Goals
- Clicks
- Queries
Timescale For New Content To Start Performing
SEO improvements related to content requires patience in order to see results. Most new content will take around 3-6 months to start seeing consistent increases in traffic/visits.
At the end of this period, you may start to see the content on the first or second pages of Google, however, depending on the amount of competition for that page it could take much longer.
Conclusion
Content marketing for your law firm should form a large and central part of your overall marketing strategy. Expertly crafted content about specific legal issues can be a great tool for attracting new prospects (leads and clients) and increasing the reach of your website and brand.
This should always be followed up by reviewing and measuring your content to make sure it is meeting the current needs of your practice and the public and is performing well with regards to SEO.
We are a niche marketing agency only working with law firms both in the UK and internationally. This means we are well-positioned to help you craft your law firm’s content marketing strategy as well as a wide range of content.
How To Get In Contact
As specialists in the legal industry, we can assist you wherever you are based. To learn more about how we can help you, then contact us today for a free initial discussion, please call us on 0330 133 8783 or email [email protected].
