You know a little bit about social media. You’ve experimented with Twitter, LinkedIn etc. You want to push things forward, but you don’t know how or don’t have the time or expertise to manage it in your Law Firm? Our team of social media marketing experts can help.
Harnessing social media for all its benefits doesn’t happen overnight. In order to build a following, have a significant presence and gain trust in the digital world it takes time. It will take careful thought, consideration and expertise to evolve it and be successful.
Social media is an amazingly powerful tool for your brand if used correctly. It provides a fast, efficient and low cost way to keep in touch with existing clients and engage new ones. It is however more complicated and difficult when trying to promote a service that isn’t as attractive or exciting as other products/services. That’s where we come in; unlike other social media management companies we have an in-depth understanding of the law industry and lingo and have expert in house copywriters.
Free initial discussion and quote
We make the process simple, taking away stress and freeing up your time. You will have our expertise and management every step of the way.
Social media strategy
We see client’s questions and trepidation’s surrounding content development for social media all the time. This is not a new worry for those in the world of legal marketing. Social media content development can appear very challenging, as you question what content goes on which platform and when.
We can help you form a strategy that achieves your goals by asking some of the following questions:
- What are your business goals?
- Who is your target audience and what time of day is best to engage with them?
- Which social media channels are best for your specific business?
- Which type of content will work best to meet your goals?
- What testing can we create to see how different content types perform?
- How can you use data to measure the success against your goals?
Law firms, especially those without dedicated marketing teams, simply often don’t have the time or capacity to devote to developing content for their blog or social media channels. There is so much to focus on in small to medium sized firms with already large job specs for lawyers, from management and finances, to business development and community involvement, that’s without mentioning the crucial fee-earning hours! Let us manage this for you and free up your time.
Engaging your followers
Most Law firms are understandably fearful of saying/posting the wrong thing; however the reality is that engaging with your visitors is vital to your social media success. It today’s digital world it is not acceptable to only have the phone as the direct link from potential clients to the firm. Now, clients can find you in numerous ways, including your social media platforms and they should see evidence of the upbeat, timely customer service and engagement they’ll expect to receive when they hire your firm. To accomplish this you need engaging relevant content that sparks curiosity with the reader.
Not only is social media for law firms great for sending messages to connections and reaching out to potential clients, it’s also a cost-effective way to manage your customer care services. You are able to speak to clients and resolve issues over questions and complaints much quicker than other methods of communication. Clients will feel more valued if they have a way of getting in touch when they need to.
Sharing your legal knowledge and making online content more accessible is a great way to boost your profile within the market.
How can we help you succeed at social media?
There is a multitude of social media channels in the market, but there are certain ones that work well within a legal business environment. We can manage this for you and harness its potential.
It’s not easy, and that’s why a lot of our clients and beyond outsource it. As a social agency, it’s our responsibility to get to know your business and really work out what sort of voice you want to have online. It’s so important we get it right.
As always, you tend to get what you pay for when it comes to marketing and we believe we provide true value for money and maximise your return on investment in the long term.
Getting started is the hardest part. Why not leave the ball in our court and let us jump-start your social media activities now?