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We specialise in legal copywriting for law firms. If you need blogs, press releases, articles, web pages or email marketing content, then we can help. Writing legal content and understanding the industry is a difficult mix. We have written thousands of pages of legal content for websites, have real in-house experience and have even ghostwritten articles on behalf of senior legal industry figures.

Fee earners are often too busy and it’s not efficient for them to spend their time writing content when they could be billing. It makes more financial and business sense to outsource the writing to the experts at a fraction of the cost.

To engage readers and attract the right visitors to your website it is vital that content on your website and beyond contains interesting relevant and expertly crafted information.

Here at Marketing Lawyers, we have a wealth of experience in producing bespoke website content, blogs, articles, social media posts and bulletins for law firms.

We understand the industry from a marketing perspective, working with many well-known law firms across the country to provide content that strikes a chord when it is read by prospective clients. We ensure the copy is relevant to the particular audience you are interested in reaching, whilst avoiding legalese and confusing terminology.

Free Initial Discussion And Quote

For a free initial discussion and for a no-obligation quote, please call us on 0330 133 8783 or email [email protected].

“I came across Marketing Lawyers website on google on Tuesday where we exchanged information and details of the project [I gave Ben few points over the phone about the content and left the the rest to him]. On Wednesday payment was confirmed. On Thursday Ben sent me the completed project… no revisions needed! I am very happy with this service. If you are looking for a legal content writer with creative thinking then Marketing Lawyers are the one!! Thank you Ben”
– San Pawar 

Legal Sector Specific Content Creation

Content marketing is an essential part of how we contribute to our client’s success. You may have a great looking website, but if the content on your pages does not appeal to your target audience, you are losing out on valuable business.

At Marketing Lawyers we have full-time in-house writers and a network of freelance writers, practising lawyers, and specialist content creators to ensure we can provide first-class legal content for whatever type of project comes our way.

When you work with us it’s a mutual process, helping us to understand your specific firm and creating a content strategy that fits your needs.

What Is SEO Copywriting For Law Firms?

Potential clients often search online for legal assistance these days. Legal services are usually a considered or distress purchase, so legal copywriting tailored to your locality or specialisms can lead to new business.

We understand how content can rank online for relevant search terms and can even set up keyword tracking for you, so you know where your content ranks on Google.

As legal copywriters who know how to write marketing copy for law firms, we can help you create a website that builds your brand, positions you well against the competition and converts visitors into paying clients for your services. We know the ‘calls to action’ to put into your copy and also regular content keeps your website and social media looking fresh. It is an affordable and practical way to grow your content and legal practice.

Our Content Services Include:

How To Get In Contact

As specialists in the legal industry, we can assist you wherever you are based. To learn more about how we can help you, then contact us today for a free initial discussion, please call us on 0330 133 8783 or email [email protected].

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Ben Trott profile image
Ben Trott

Managing Director

Key contact

Alex Trott profile image
Alex Trott

Head of Law Firm Setups & Account Management

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    What our clients say

    Really enjoyed working with Ben. It’s refreshing to find an SEO consultant who is so passionate about the industry and goes the extra mile for his clients. Ben’s work with me has helped me deliver results for our firm.

    Rebecca

    Law Firm Marketing Manager

    I worked with Ben Trott and Marketing Lawyers on a project for a law firm in 2023. His expert work and guidance achieved outstanding results. I would highly recommend them.

    James O’Hara

    Partner (Solicitor)

    Fantastic help throughout the whole process!

    Yvette Ratchford

    Solicitor - Scion Legal

    An experienced and reputable company which provides advice, assistance and training for all aspects of legal marketing and business development.

    Manjinder Kang

    Solicitor

    I have worked closely with Ben over a number of years to develop and market niche new practice areas and specialisms within the law. Ben is an absolutely outstanding marketer and in particular his knowledge of and expertise in digital marketing is second to none… This led directly to an increase in new enquiries and instructions… This created a “snowball effect” in which those instructions increased our expertise in the field and, as a consequence, our ability to market ourselves and receive further enquiries and instructions. I would not hesitate to recommend Ben to anyone.

    Gary B

    Solicitor, Director

    I cannot recommend Ben highly enough. Professional at all times. . . he has been a huge success and made a significant difference to his current firm.

    Maria

    Law Firm Owner

    Ben took part in a business panel at our 2017 Lawshare Conference- Making it Work. . . Ben really impressed the audience with his knowledge of the legal market and was able to pass on practical tips on growing a law firm through marketing. Ben came across as very personable and knowledgeable with a clear passion for what he does! We had excellent feedback from the event and especially Ben’s words of advice.

    Caroline

    Senior Associate Solicitor

    I have worked with Ben professionally for a number of years. He is an extremely talented marketing director with a very broad and deep expertise in all aspects of law firm marketing. His knowledge of online-marketing in particular is second-to-none. I know of few other people as hard-working and dedicated as Ben is. I strongly recommend him for his knowledge, expertise and experience.

    Chris

    Solicitor

    I arranged two webinars through Marketing Lawyers and both were fantastic. . . we received great feedback from our webinars attendees.

    Hayley Manson

    Setfords

    Great presentation from Ben to our event for lawyers, really good applied examples and discussion after the event too!

    David

    Nexa Law

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