Blogging for many may sound like an insignificant and afterthought task, however, it has become an integral element of business branding and advertising for law firms and chambers alike. Branding is paramount in distinguishing yourself from the competition, therefore. heightening the importance of legal blogs.
Unsurprisingly, lawyers are also well suited for blogging due to their strong writing and language skills. The intellectual nature of their work also makes for interesting and stimulating content which may attract readers through thought leadership.
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The Advantages Of Legal Blogging
- Blog posts are influential when clients are deciding whom to hire. They are more effective than concise, academic achievement-based attorney biographies. Blogs are an opportunity for clients to see your skills being applied rather than just showcased. It allows valuable insight into your areas of expertise, your approaches to problems, and the way you speak. This is key for reputation building. Clients want assurances that they are hiring someone whose legal representation is among the best; that they have extensive knowledge of the law and are not afraid to go above and beyond to build upon that knowledge and apply it.
- Writing a blog can be demonstrative of a passionate lawyer, which leaves a good impression on clients and prospective recruits alike, as it exhibits that you care enough to share your legal expertise and advice at no cost.
- Search engines have become a ‘go-to’ source for learning and sourcing information. Specific keyword researched blogs give essential exposure to clients who may be using the internet in search of answers to legal questions. If optimised correctly, search engines may provide your blog as a result of their search, providing a competitive edge.
- This exposure is not limited to clientele, it also provides an opportunity for your writing to be academically referenced or quoted which may open doors for networking opportunities among other legal professionals or scholars.
To engage readers and attract the right visitors to your website it is vital that content on your website and beyond contains interesting relevant and expertly crafted information.
Here at Marketing Lawyers, we have a wealth of experience in producing bespoke website content, blogs, articles, social media posts and bulletins for law firms.
So, how exactly should one go about starting a legal blog?
Tips For Starting A Legal Blog:
- Lawyers should stick to an area of legal expertise upon which to base their blog. The reasoning is that this adds to credibility and branding. If you specialise in commercial law, for example, a client might rather read your advice in that area rather than advice in an area which you may have less knowledge of.
- Writing and information should be accessible. This means that esoteric language in your writing should be avoided at all costs, as this makes the information inaccessible to persons who did not study law or has no knowledge of the law. Avoid excessive legalese, and remember that simple language can still be eloquent and scholarly.
- Let your personality and distinct voice show through your writing. This helps with branding and allows you to stand out amongst a wealth of information online.
- Write about personal experiences and cases you have worked on. This creates originality outside of standard legal advice or case law and allows a glimpse into the way you approach your work as a lawyer. It also provides an opportunity to showcase your achievements in a unique way.
- Do not underestimate the influence social media has in promotion. Utilise social media platforms in promoting your blog. It’s an efficient and effective way to spread the word and gain an audience.
- Finally, remember quality over quantity. Manage your time wisely. Lawyers are busy professionals. Keeping this in mind, it is better to produce one well-written and provocative article a month rather than a hastily written article per week. This impacts branding and the impressions readers will be left with.
- Outsource for efficiency. Fee earners are often too busy and it’s not efficient for them to spend their time writing content when they could be billing. It makes more financial and business sense to outsource the writing to the experts at a fraction of the cost.
The world has become technology-driven, and the internet has become a core aspect of our day to day lives. Legal blogging takes advantage of this fact in such a simple yet effective way, providing a much-needed edge in an incredibly competitive field.
Our expert copywriters have written thousands of carefully curated and optimised blogs, helping our clients to gain strong rankings and therefore more enquiries and work!
How To Get In Contact
As specialists in the legal industry, we can assist you wherever you are based. To learn more about how we can help you, then contact us today for a free initial discussion, please call us on 0330 133 8783 or email [email protected].
