Conveyancing is one of the most price-compared legal services there is. Buyers and sellers get a quote from the estate agent, a couple from comparison sites and a few more from Google, and they often decide within a day. The firms that win aren’t always the cheapest. They’re the ones who are easy to find, quote quickly and look like they’ll keep the sale moving.
Marketing Lawyers helps conveyancing solicitors and licensed conveyancers win more of those instructions directly. For one property law firm, our first month of Google Ads generated 33 conveyancing enquiries at an average cost of £52.69 per lead.
For a free initial discussion and no-obligation quote, call 0330 133 8783 or email info@marketinglawyers.co.uk.
A Marketing Agency That Understands Conveyancing
Our Managing Director, Ben Trott, holds an LLB and previously headed up SEO and digital marketing for a top 200 UK law firm. Our Head of Digital Marketing & Client Strategy, Jon Budge, has more than 15 years’ experience, much of it in-house at law firms including Irwin Mitchell, Hugh James and Healys LLP, running national PPC campaigns at a minimum 1:10 return on ad spend.
We understand that conveyancing is a volume business with tight margins, so we focus on cost per instruction, not vanity metrics.
Why Marketing a Conveyancing Firm Is Different
Price transparency is mandatory
SRA-regulated firms must publish price information for residential conveyancing, and CLC-regulated conveyancers have similar requirements. Rather than treating that as a box to tick, we use clear pricing pages and instant quote tools to turn it into a reason to choose you.
You’re competing with agents, panels and comparison sites
A large share of instructions come through estate agent referrals, panel managers and quote comparison sites, usually with a fee attached. Winning more work directly, through your own website, cuts that cost and gives you a more profitable mix.
Speed wins
People often instruct the first firm that gives a clear, credible quote. If your quote takes a day to come back, the client has usually moved on. Instant online quotes, fast call-backs and well-tracked enquiries make a measurable difference.
Demand follows the housing market
Transactions rise and fall with interest rates, stamp duty changes and the seasons. We adjust ad budgets and content to match, and push remortgage, transfer of equity and leasehold work when sales slow down.
Trust and service are what clients remember
Buyers worry about delays and communication. Reviews, case-tracking portals, Law Society CQS accreditation and clear timelines all reassure them before they instruct, and lead to referrals afterwards.
Our Conveyancing Marketing Services
Conveyancing SEO
We build pages for each service and client type: buying, selling, remortgage, transfer of equity, leasehold and new build, first-time buyers, right to buy and shared ownership. Each one is backed by guides answering common questions like “how long does conveyancing take?”.
View more on our SEO services here.
Local SEO and Google Business Profile
“Conveyancing solicitors near me” is a big search. We optimise your Google Business Profile, build genuinely useful location pages and help you grow reviews, so you show up in the map pack for the areas you serve.
View more on our Local SEO services here.
Google Ads for conveyancing
We run campaigns built around quote requests and calls, with dedicated landing pages and full lead tracking, and work with your sales or new business team to improve conversion. That’s how we achieved £52.69 per conveyancing enquiry at a £3.82 average cost per click in the first month for one property firm.
View more on our PPC services.
Quote calculators and conversion-focused websites
Instant quote tools, clear fee breakdowns, simple forms and visible reviews turn more visitors into instructions. We design and build conveyancing websites around that journey and make sure your quote tools stay accurate and compliant.
View more on our Website Design service
AI search and Google AI Overviews
Buyers increasingly ask AI tools about conveyancing costs and timelines. We structure your content so it’s found and cited. For one specialist firm, our approach secured AI Overview positions for 87 terms and a 222% rise in traffic from ChatGPT.
View more on our AI and GEO services.
Reviews and referral marketing
We help you build steady reviews on Google, Trustpilot and legal review sites, and support your relationships with local estate agents and mortgage brokers with the right content and materials.
Results
- 33 conveyancing enquiries at £52.69 per lead. First month of Google Ads for a property law firm, from £1,738.85 in ad spend.
- 385 leads at £20.70 per enquiry. An international law firm expanding into the UK, over 10 months.
- 310% increase in organic leads. A regional single-office firm, over two years.
How We Work With Conveyancing Firms
- Free review. We look at your website, quote journey, rankings, ads and competitors, and show you where enquiries are being lost.
- We agree the transaction types, locations and volumes you want, and the cost per instruction that works for you.
- We handle SEO, content, ads and website work, with one point of contact.
- We report on enquiries, cost per lead and, where you can share it, instructions.
No long-term contracts. Our service runs on a rolling monthly basis.
Conveyancing Marketing FAQs
Can we really compete with comparison sites and panels?
Yes. You don’t need to replace them. Shifting even part of your volume to direct enquiries improves margins, and direct clients are yours to keep for future moves and referrals.
Should we show prices on our website?
You’re required to publish price information, and clear pricing usually increases enquiries. We help you present it in a way that’s compliant and competitive.
Is an instant quote calculator worth it?
For most conveyancing firms, yes. It meets client expectations, captures contact details and lets you respond quickly. It needs to be accurate and kept up to date.
What does a conveyancing lead cost on Google Ads?
It varies by location and competition. For one property firm we achieved £52.69 per enquiry in the first month. We’ll give you a realistic estimate for your area during the free review.
What should we do when the housing market slows?
Shift budget towards remortgage, transfer of equity and leasehold work, keep SEO content building, and tighten ad targeting to protect cost per lead.
Do you work with licensed conveyancers as well as solicitors?
Yes. We work with SRA-regulated firms and CLC-regulated licensed conveyancers.
Book a Free Conveyancing Marketing Review
Wherever your firm is based, we can help. Call 0330 133 8783 or email info@marketinglawyers.co.uk for a free initial discussion.
