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In the competitive legal market, attracting the right talent is essential for your firm’s success. Often a potential employee’s first impression of your firm is formed through your website. Here are four strategies that we have implemented at many law firms that have resulted in saving money, attracting interest, and growing departments.

  1. Add a Speculative Application Careers Page

Many talented professionals may not fit into your firm’s traditional hiring cycle. By adding a speculative application page that covers all departments, you can invite top candidates to express their interest at any time. This proactive approach allows your firm to build a pipeline of potential hires, ensuring you’re always prepared to secure the best talent.

  1. Create Role and Location-Specific Speculative Application Pages

Creating pages dedicated to specific roles and locations can rank well in search engines, attracting potential hires who are actively seeking opportunities in your practice areas and locations. For instance, when someone searches for ‘[practice area] solicitor/lawyer jobs in [location]’, your firm could appear in the results, drawing in potential hires even when you’re not actively recruiting.

  1. Develop a Dedicated Page for Mergers & Acquisitions and Team Moves

Growth in the legal sector often involves mergers, acquisitions, and team moves. A dedicated page for these opportunities acts as a discreet entry point for potential partners or firms interested in collaboration. Clearly signalling that your firm is open to such discussions makes it easier for the right people to find you, facilitating connections that could lead to significant growth.

  1. Establish a Consultant Application Page

As the legal landscape evolves, more lawyers are seeking flexible consulting roles. A specific page dedicated to consultant applications can help you attract top talent looking for a different way to practice law. Therefore, positioning your firm as an innovative and adaptable organisation.

Revamping your careers section is a quick and effective way to attract more talent to your firm. These strategic enhancements can significantly boost interest in your firm, positioning it for long-term growth. However, it is important to consider internal HR factors when implementing role or location-specific pages. By optimising your website’s content, you can attract top talent and open the door to new opportunities. Even the small adjustments can yield substantial results.

What our clients say

Really enjoyed working with Ben. It’s refreshing to find an SEO consultant who is so passionate about the industry and goes the extra mile for his clients. Ben’s work with me has helped me deliver results for our firm.

Rebecca

Law Firm Marketing Manager

I worked with Ben Trott and Marketing Lawyers on a project for a law firm in 2023. His expert work and guidance achieved outstanding results. I would highly recommend them.

James O’Hara

Partner (Solicitor)

Fantastic help throughout the whole process!

Yvette Ratchford

Solicitor - Scion Legal

An experienced and reputable company which provides advice, assistance and training for all aspects of legal marketing and business development.

Manjinder Kang

Solicitor

I have worked closely with Ben over a number of years to develop and market niche new practice areas and specialisms within the law. Ben is an absolutely outstanding marketer and in particular his knowledge of and expertise in digital marketing is second to none… This led directly to an increase in new enquiries and instructions… This created a “snowball effect” in which those instructions increased our expertise in the field and, as a consequence, our ability to market ourselves and receive further enquiries and instructions. I would not hesitate to recommend Ben to anyone.

Gary B

Solicitor, Director

I cannot recommend Ben highly enough. Professional at all times. . . he has been a huge success and made a significant difference to his current firm.

Maria

Law Firm Owner

Ben took part in a business panel at our 2017 Lawshare Conference- Making it Work. . . Ben really impressed the audience with his knowledge of the legal market and was able to pass on practical tips on growing a law firm through marketing. Ben came across as very personable and knowledgeable with a clear passion for what he does! We had excellent feedback from the event and especially Ben’s words of advice.

Caroline

Senior Associate Solicitor

I have worked with Ben professionally for a number of years. He is an extremely talented marketing director with a very broad and deep expertise in all aspects of law firm marketing. His knowledge of online-marketing in particular is second-to-none. I know of few other people as hard-working and dedicated as Ben is. I strongly recommend him for his knowledge, expertise and experience.

Chris

Solicitor

I arranged two webinars through Marketing Lawyers and both were fantastic. . . we received great feedback from our webinars attendees.

Hayley Manson

Setfords

Great presentation from Ben to our event for lawyers, really good applied examples and discussion after the event too!

David

Nexa Law

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