Case Study: Google Ads Success for a Property Law Firm

A property law firm wanted to generate a consistent pipeline of conveyancing enquiries through Google Ads while ensuring advertising spend delivered measurable results. Their goal was to attract high-intent users, establish effective lead tracking, and build a scalable paid search strategy that could be optimised over time.

Key Findings

During the first month of the campaign, we launched a targeted Google Ads strategy supported by a conversion-focused landing page, lead tracking, and ongoing collaboration with the firm’s sales team. The following results were achieved:

• £1,738.85 total advertising spend.
• £3.82 average cost per click.
• 33 conveyancing enquiries generated.
• £52.69 cost per enquiry.

Alongside campaign management, we implemented a dedicated landing page, comprehensive lead tracking, and worked closely with the firm’s sales team to support ongoing optimisation, campaign scaling, and reductions in cost per enquiry.

Recommendations

Following our analysis of the campaign’s first month, we recommended ongoing optimisation to improve performance and support future growth, including:

• Continuing to optimise the campaign to reduce the cost per conveyancing enquiry.
• Using lead tracking data to identify opportunities for improved campaign efficiency.
• Maintaining regular strategy discussions with the firm’s sales team to support campaign optimisation and future scaling.
• Building on the initial results to increase enquiry volumes while maintaining a strong return on investment.

Conclusion

This case demonstrates how a targeted Google Ads strategy, supported by effective landing page design, lead tracking, and strategic collaboration, can generate high-quality conveyancing enquiries from the outset. By establishing a strong performance baseline, the firm is well positioned to scale its paid search activity, reduce acquisition costs over time, and achieve sustainable long-term growth.