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Paula is a solicitor turned expert legal copywriter. She has written hundreds of articles on a range of UK legal topics.

With her deep understanding of the legal landscape, she excels in crafting engaging content tailored to a wide range of legal clients and areas of practice. From website content and blogs to service pages and newsletter material. Paula’s legal knowledge and understanding of marketing helps law firms explain their services to lay clients.

Paula also specialises in SEO-friendly content that ranks high in search engines and boosts online visibility. Her strategic approach ensures that her writing not only informs and educates, but also helps drive organic traffic and improves search engine rankings.

Having also worked as a Chambers-recommended solicitor in charge of marketing budgets, Paula is acutely conscious of ‘getting bang for buck’ when content writing. She understands the importance of writing content that resonates with the reader (not just the law firm), that every piece of content is seen as an opportunity to cross-sell and most importantly to draw the reader in so they convert from an online prospect to a fee-paying client.

 

What our clients say

Really enjoyed working with Ben. It’s refreshing to find an SEO consultant who is so passionate about the industry and goes the extra mile for his clients. Ben’s work with me has helped me deliver results for our firm.

Rebecca

Law Firm Marketing Manager

I worked with Ben Trott and Marketing Lawyers on a project for a law firm in 2023. His expert work and guidance achieved outstanding results. I would highly recommend them.

James O’Hara

Partner (Solicitor)

Fantastic help throughout the whole process!

Yvette Ratchford

Solicitor - Scion Legal

An experienced and reputable company which provides advice, assistance and training for all aspects of legal marketing and business development.

Manjinder Kang

Solicitor

I have worked closely with Ben over a number of years to develop and market niche new practice areas and specialisms within the law. Ben is an absolutely outstanding marketer and in particular his knowledge of and expertise in digital marketing is second to none… This led directly to an increase in new enquiries and instructions… This created a “snowball effect” in which those instructions increased our expertise in the field and, as a consequence, our ability to market ourselves and receive further enquiries and instructions. I would not hesitate to recommend Ben to anyone.

Gary B

Solicitor, Director

I cannot recommend Ben highly enough. Professional at all times. . . he has been a huge success and made a significant difference to his current firm.

Maria

Law Firm Owner

Ben took part in a business panel at our 2017 Lawshare Conference- Making it Work. . . Ben really impressed the audience with his knowledge of the legal market and was able to pass on practical tips on growing a law firm through marketing. Ben came across as very personable and knowledgeable with a clear passion for what he does! We had excellent feedback from the event and especially Ben’s words of advice.

Caroline

Senior Associate Solicitor

I have worked with Ben professionally for a number of years. He is an extremely talented marketing director with a very broad and deep expertise in all aspects of law firm marketing. His knowledge of online-marketing in particular is second-to-none. I know of few other people as hard-working and dedicated as Ben is. I strongly recommend him for his knowledge, expertise and experience.

Chris

Solicitor

I arranged two webinars through Marketing Lawyers and both were fantastic. . . we received great feedback from our webinars attendees.

Hayley Manson

Setfords

Great presentation from Ben to our event for lawyers, really good applied examples and discussion after the event too!

David

Nexa Law

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Client testimonials