Skip to main

Launching your own law firm doesn’t always require a large upfront investment. With the right planning, a client following, and strategic use of resources, it’s entirely possible to start lean and grow sustainably.

We have helped setup a range of law firms with little initial investment and often lawyers will work from home to keep overheads down.

Here are proven strategies that have helped some of our clients build their firms from the ground up with minimal overheads.

  1. Work from Home

One of the biggest initial expenses for a law firm is office space, which can quickly eat into your startup budget. By starting from home, you can eliminate this cost entirely and allocate those resources to other critical areas like marketing, technology, or staffing. Many successful firms have launched remotely, minimising overheads by relying on video calls, cloud-based practice management tools, and secure client communication platforms. This approach not only reduces costs but also allows you to work flexibly, adapt quickly, and maintain low overheads during the crucial early stages of building your practice.

There are certain things you should put in place when it comes to opening a law firm from your home such as how you will deal with security of documents and client confidentiality.

  1. Use Monthly Payment Insurance Options

Professional indemnity insurance is a regulatory requirement for law firms, but it doesn’t have to drain your cash flow. Many insurance providers offer flexible monthly payment plans, allowing you to spread the cost over the year rather than paying a large annual premium upfront. This not only helps you stay compliant and protected from the start but also makes managing your cash flow more predictable and sustainable during the early stages of your practice.

  1. Leverage Your Existing Client Following

If you’re bringing clients with you, you already have one of the most valuable assets a new firm can possess, a built-in foundation of trust and revenue. These existing relationships give you a strong starting point and reduce the pressure of finding new clients right away. Focus on delivering excellent service, maintaining clear and consistent communication, and showing your clients they are a priority. This not only helps you retain their business but also encourages referrals and organic growth through word of mouth. A loyal client base can be the driving force behind your firm’s long-term success.

Making sure clients will follow is a difficult thing to do, but often the relationship is with the lawyer not the firm.

  1. Secure Investment with a Strong Business Plan

If you’re short on funds to cover essential initial costs like insurance, legal software, or marketing efforts, consider seeking external investment or financial support. With a clear and well-structured business plan, supported by realistic financial projections and a compelling value proposition, you can attract backing from private investors, or even secure a small business loan. This additional support could provide the financial breathing room you need to establish your firm properly, invest in quality software and services, and focus on building a strong foundation for sustainable growth.

You do not need to invest in branding and complex website from the beginning. Starting small can help keep the costs down.

Conclusion

Starting your own law firm is entirely possible with limited resources. By keeping overheads low and making smart, strategic choices, you can build a sustainable practice that grows with you.

If you are looking to set up a law firm then speak to Ben Trott who is on hand to help you every step of the way. We can help you set up a law firm wherever you are based. Call us on 0330 133 8783 or email info@marketinglawyers.co.uk.

What our clients say

Really enjoyed working with Ben. It’s refreshing to find an SEO consultant who is so passionate about the industry and goes the extra mile for his clients. Ben’s work with me has helped me deliver results for our firm.

Rebecca

Law Firm Marketing Manager

I worked with Ben Trott and Marketing Lawyers on a project for a law firm in 2023. His expert work and guidance achieved outstanding results. I would highly recommend them.

James O’Hara

Partner (Solicitor)

Fantastic help throughout the whole process!

Yvette Ratchford

Solicitor - Scion Legal

An experienced and reputable company which provides advice, assistance and training for all aspects of legal marketing and business development.

Manjinder Kang

Solicitor

I have worked closely with Ben over a number of years to develop and market niche new practice areas and specialisms within the law. Ben is an absolutely outstanding marketer and in particular his knowledge of and expertise in digital marketing is second to none… This led directly to an increase in new enquiries and instructions… This created a “snowball effect” in which those instructions increased our expertise in the field and, as a consequence, our ability to market ourselves and receive further enquiries and instructions. I would not hesitate to recommend Ben to anyone.

Gary B

Solicitor, Director

I cannot recommend Ben highly enough. Professional at all times. . . he has been a huge success and made a significant difference to his current firm.

Maria

Law Firm Owner

Ben took part in a business panel at our 2017 Lawshare Conference- Making it Work. . . Ben really impressed the audience with his knowledge of the legal market and was able to pass on practical tips on growing a law firm through marketing. Ben came across as very personable and knowledgeable with a clear passion for what he does! We had excellent feedback from the event and especially Ben’s words of advice.

Caroline

Senior Associate Solicitor

I have worked with Ben professionally for a number of years. He is an extremely talented marketing director with a very broad and deep expertise in all aspects of law firm marketing. His knowledge of online-marketing in particular is second-to-none. I know of few other people as hard-working and dedicated as Ben is. I strongly recommend him for his knowledge, expertise and experience.

Chris

Solicitor

I arranged two webinars through Marketing Lawyers and both were fantastic. . . we received great feedback from our webinars attendees.

Hayley Manson

Setfords

Great presentation from Ben to our event for lawyers, really good applied examples and discussion after the event too!

David

Nexa Law

Trusted by

Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo
View more

As Featured in

Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo Logo

Client testimonials