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  • UK law firm struggled to generate international leads and expand beyond the UK.
  • Developed a new landing page optimised for lead generation with a clear value proposition.
  • Generated 200+ leads in two months with a 14.7% CTR and 390% ROI, spending £1870.

Client: A leading law firm based in the UK with a focus on international clients.

Challenge: The law firm was struggling to generate leads from international clients and wanted to expand its reach beyond the UK. They had a website, but it wasn’t optimised for lead generation, and their online marketing efforts were not delivering results.

Solution: We worked with the law firm to develop a new landing page design that would be optimised for lead generation. The landing page featured a clear value proposition, compelling copy, and a prominent call-to-action button that encouraged visitors to fill out a form to learn more about the law firm’s services.

To drive traffic to the landing page, we created targeted Google Ads campaigns that focused on the law firm’s key service areas and targeted international audiences. The ads were designed to appeal to potential clients who were looking for legal advice and services in the UK.

Results: The marketing campaign was a huge success, generating over 200 leads in just two months for a total spend of £1870. The conversion rate for the landing page was high, and the law firm was able to follow up with some of the leads, turning them into clients.

The Google Ads campaigns performed well, with a click-through rate of over 14.7% and a cost-per-click of around £0.21.

We were able to help the law firm achieve its goal of expanding its reach internationally and generating new leads and clients for its services. The high-converting landing page design and targeted advertising campaigns proved to be a winning combination, delivering a significant return on investment for the law firm of over 390% within a very short time period.

What our clients say

Really enjoyed working with Ben. It’s refreshing to find an SEO consultant who is so passionate about the industry and goes the extra mile for his clients. Ben’s work with me has helped me deliver results for our firm.

Rebecca

Law Firm Marketing Manager

I worked with Ben Trott and Marketing Lawyers on a project for a law firm in 2023. His expert work and guidance achieved outstanding results. I would highly recommend them.

James O’Hara

Partner (Solicitor)

Fantastic help throughout the whole process!

Yvette Ratchford

Solicitor - Scion Legal

An experienced and reputable company which provides advice, assistance and training for all aspects of legal marketing and business development.

Manjinder Kang

Solicitor

I have worked closely with Ben over a number of years to develop and market niche new practice areas and specialisms within the law. Ben is an absolutely outstanding marketer and in particular his knowledge of and expertise in digital marketing is second to none… This led directly to an increase in new enquiries and instructions… This created a “snowball effect” in which those instructions increased our expertise in the field and, as a consequence, our ability to market ourselves and receive further enquiries and instructions. I would not hesitate to recommend Ben to anyone.

Gary B

Solicitor, Director

I cannot recommend Ben highly enough. Professional at all times. . . he has been a huge success and made a significant difference to his current firm.

Maria

Law Firm Owner

Ben took part in a business panel at our 2017 Lawshare Conference- Making it Work. . . Ben really impressed the audience with his knowledge of the legal market and was able to pass on practical tips on growing a law firm through marketing. Ben came across as very personable and knowledgeable with a clear passion for what he does! We had excellent feedback from the event and especially Ben’s words of advice.

Caroline

Senior Associate Solicitor

I have worked with Ben professionally for a number of years. He is an extremely talented marketing director with a very broad and deep expertise in all aspects of law firm marketing. His knowledge of online-marketing in particular is second-to-none. I know of few other people as hard-working and dedicated as Ben is. I strongly recommend him for his knowledge, expertise and experience.

Chris

Solicitor

I arranged two webinars through Marketing Lawyers and both were fantastic. . . we received great feedback from our webinars attendees.

Hayley Manson

Setfords

Great presentation from Ben to our event for lawyers, really good applied examples and discussion after the event too!

David

Nexa Law

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