An essential marketing tool to set your law firm apart from competitors is the ‘capability statement’. Our experienced team will create a unique and eye-catching design and can write the content if required.
A capability statement is a promotional or marketing statement about your services, capabilities and skills that advertises who you are and what you do.
They are often distributed digitally as well as being used as printed leave-behind following meetings with prospects.
Capability statement design is hugely important because this one document must summarise everything that makes you unique and leave a professional impression.
Free Initial Discussion And Quote
For a free initial discussion and for a no-obligation quote, please call us on 0330 133 8783 or email [email protected].
A Successful Capability Statement Design Includes:
- Your company name
- Company logo
- Core competencies (brief company statement and services)
- Key departmental representatives and contact information
- Differentiators/USP – how do you stand up to the competition
- Images including professional logos and professional or stock photos
- Key cases and results
- Awards – have you been recognised for your contribution to the industry
Optional Content:
- Case studies
- Credentials including regulator and professional affiliations /memberships
- Client testimonials
- Partial client list if appropriate
Portfolio (Request Our Portfolio)
As a full-service branding and marketing agency, we have written and designed many capabilities statements for law firms.
To see an example of a law firm capability statement that we have created, please request our portfolio by emailing Ben Trott on [email protected].
Design With Your Audience In Mind
Given how important your target audience is (potential clients), your capability statement must showcase the best of your firm.
The level of skill with which your capability statement is designed will leave a lasting impression. As you are selling a professional service this will need to filter down to your design and how you present information.
Our expert graphic designers will work closely with you to address the design brief firstly before moving on to any content.
Engaging Content
The goal is to convey to your audience through content that you are a highly capable firm with an in-depth level of expertise. However, you must resist the urge to make your capability statement long-winded and overly technical.
Try to communicate in a simple way that is easy to understand. Infographics are a great design tool for explaining something that is difficult to convey in words.
How We Can Help
After an initial phone or Zoom consultation, we will send you a set of specific questions for you to fill out for us to obtain the necessary information and brief. We then come up with the design, layout and structure of the statement, as well as the marketing spiels and content to improve clarity and style.
We can create statements of any size and our copywriters can write bespoke content. If you have images on file for us to use that is great, however, we can source suitable images if required.
Downloadable pdf capability statements are an essential marketing tool that most law firms should have. It will help you to avoid missed opportunities by providing the right information presented in the right way allowing prospects to decide whether to hire your firm over the competition.
How To Get In Contact
As specialists in the legal industry, we can assist you wherever you are based. To learn more about how we can help you, then contact us today for a free initial discussion, please call us on 0330 133 8783 or email [email protected].
