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Alex is Head of Account Management at Marketing Lawyers, responsible for client service, account delivery, and ensuring work is planned, communicated, and executed to a consistently high standard. He brings multi-sector management experience across the UK in marketing, retail, and hospitality, with a strong track record in driving growth through structured account management, business development, and relationship-led delivery.

Alex works closely with law firm leadership and marketing teams to keep marketing activity aligned to commercial outcomes, improving clarity across priorities, timelines, and reporting. He is known for his focus on client communication and internal delivery systems, as well as building strong team culture. Alex has previously won national awards for staff retention, reflecting his ability to develop high-performing teams and stable service delivery.

He has worked with a wide range of legal clients and also has in-house experience within a national law firm. His experience spans website and intranet projects, digital marketing, content and PR, award submissions, coordinating events, overseeing creative outputs, and managing day-to-day communications across stakeholders. He also supports delivery and reporting across paid media channels, website builds, and wider digital projects, helping run the agency alongside Ben Trott.

Law Firm Setups

Alongside account management, Alex leads our law firm setup support service, helping clients establish SRA and CLC entities, as well as more complex ABS structures and international practices entering the UK market.

He has an established network of trusted suppliers and brokers, enabling firms to set up efficiently and in a commercially sensible way. Alex helps clients present well-structured propositions and secure appropriate PII cover through his contacts.

His wider network includes contacts across India and the Middle East for firms exploring opening in other jurisdictions.

Publications

What our clients say

Really enjoyed working with Ben. It’s refreshing to find an SEO consultant who is so passionate about the industry and goes the extra mile for his clients. Ben’s work with me has helped me deliver results for our firm.

Rebecca

Law Firm Marketing Manager

I worked with Ben Trott and Marketing Lawyers on a project for a law firm in 2023. His expert work and guidance achieved outstanding results. I would highly recommend them.

James O’Hara

Partner (Solicitor)

Fantastic help throughout the whole process!

Yvette Ratchford

Solicitor - Scion Legal

An experienced and reputable company which provides advice, assistance and training for all aspects of legal marketing and business development.

Manjinder Kang

Solicitor

I have worked closely with Ben over a number of years to develop and market niche new practice areas and specialisms within the law. Ben is an absolutely outstanding marketer and in particular his knowledge of and expertise in digital marketing is second to none… This led directly to an increase in new enquiries and instructions… This created a “snowball effect” in which those instructions increased our expertise in the field and, as a consequence, our ability to market ourselves and receive further enquiries and instructions. I would not hesitate to recommend Ben to anyone.

Gary B

Solicitor, Director

I cannot recommend Ben highly enough. Professional at all times. . . he has been a huge success and made a significant difference to his current firm.

Maria

Law Firm Owner

Ben took part in a business panel at our 2017 Lawshare Conference- Making it Work. . . Ben really impressed the audience with his knowledge of the legal market and was able to pass on practical tips on growing a law firm through marketing. Ben came across as very personable and knowledgeable with a clear passion for what he does! We had excellent feedback from the event and especially Ben’s words of advice.

Caroline

Senior Associate Solicitor

I have worked with Ben professionally for a number of years. He is an extremely talented marketing director with a very broad and deep expertise in all aspects of law firm marketing. His knowledge of online-marketing in particular is second-to-none. I know of few other people as hard-working and dedicated as Ben is. I strongly recommend him for his knowledge, expertise and experience.

Chris

Solicitor

I arranged two webinars through Marketing Lawyers and both were fantastic. . . we received great feedback from our webinars attendees.

Hayley Manson

Setfords

Great presentation from Ben to our event for lawyers, really good applied examples and discussion after the event too!

David

Nexa Law

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