Specialist in SEO, Analytics, and Digital Marketing for Law Firms
Abbie specialises in running high-performing digital marketing campaigns for law firms. She helps lead on SEO strategy and technical optimisation for a portfolio of UK and international law firms, combining in-depth analytics with practical execution to drive qualified leads and measurable growth online.
She plans and runs end-to-end campaigns for law firms, with a core emphasis on SEO strategy, content production, technical optimisation, and on-page and off-page performance. Her remit spans site audits, keyword strategy, content optimisation, link development, and conversion improvements.
Abbie manages reporting and account management for a range of clients, translating complex data into clear actions and partner-level insight. She also spends time reviewing Google Ads campaigns to refine campaign performance and looking at incoming lead quality and conversion through tracking software.
