Abbie is the Digital Marketing Lead for SEO and Paid Media at Marketing Lawyers, specialising in SEO, analytics-led reporting, and performance marketing for law firms. She specialises in SEO and technical optimisation across a portfolio of UK and international legal sector clients, combining deep analysis with practical execution to drive qualified enquiries and measurable growth.
Her work spans end-to-end search programmes, including technical audits, keyword and content strategy, on-page optimisation, internal linking, and authority building through link development and digital PR support. She also supports conversion improvements through landing page and user journey optimisation, ensuring traffic translates into enquiries.
Abbie is responsible for partner-level reporting and performance insight, turning complex datasets into clear actions and priorities. She is also leading the rollout of GEO reporting, helping firms understand how they are being surfaced across AI-led search experiences and where content can be strengthened to improve visibility.
Alongside SEO, Abbie oversees paid media performance, reviewing Google Ads, search term quality, and conversion tracking to refine efficiency and lead quality. She works closely with clients and internal teams to keep delivery aligned to commercial outcomes and to ensure reporting is accurate, transparent, and actionable.
