In the competitive legal market, attracting the right talent is essential for your firm’s success. Often a potential employee’s first impression of your firm is formed through your website. Here are four strategies that we have implemented at many law firms that have resulted in saving money, attracting interest, and growing departments.
- Add a Speculative Application Careers Page
Many talented professionals may not fit into your firm’s traditional hiring cycle. By adding a speculative application page that covers all departments, you can invite top candidates to express their interest at any time. This proactive approach allows your firm to build a pipeline of potential hires, ensuring you’re always prepared to secure the best talent.
- Create Role and Location-Specific Speculative Application Pages
Creating pages dedicated to specific roles and locations can rank well in search engines, attracting potential hires who are actively seeking opportunities in your practice areas and locations. For instance, when someone searches for ‘[practice area] solicitor/lawyer jobs in [location]’, your firm could appear in the results, drawing in potential hires even when you’re not actively recruiting.
- Develop a Dedicated Page for Mergers & Acquisitions and Team Moves
Growth in the legal sector often involves mergers, acquisitions, and team moves. A dedicated page for these opportunities acts as a discreet entry point for potential partners or firms interested in collaboration. Clearly signalling that your firm is open to such discussions makes it easier for the right people to find you, facilitating connections that could lead to significant growth.
- Establish a Consultant Application Page
As the legal landscape evolves, more lawyers are seeking flexible consulting roles. A specific page dedicated to consultant applications can help you attract top talent looking for a different way to practice law. Therefore, positioning your firm as an innovative and adaptable organisation.
Revamping your careers section is a quick and effective way to attract more talent to your firm. These strategic enhancements can significantly boost interest in your firm, positioning it for long-term growth. However, it is important to consider internal HR factors when implementing role or location-specific pages. By optimising your website’s content, you can attract top talent and open the door to new opportunities. Even the small adjustments can yield substantial results.
