Paula is a solicitor turned expert legal copywriter. She has written hundreds of articles on a range of UK legal topics.
With her deep understanding of the legal landscape, she excels in crafting engaging content tailored to a wide range of legal clients and areas of practice. From website content and blogs to service pages and newsletter material. Paula’s legal knowledge and understanding of marketing helps law firms explain their services to lay clients.
Paula also specialises in SEO-friendly content that ranks high in search engines and boosts online visibility. Her strategic approach ensures that her writing not only informs and educates, but also helps drive organic traffic and improves search engine rankings.
Having also worked as a Chambers-recommended solicitor in charge of marketing budgets, Paula is acutely conscious of ‘getting bang for buck’ when content writing. She understands the importance of writing content that resonates with the reader (not just the law firm), that every piece of content is seen as an opportunity to cross-sell and most importantly to draw the reader in so they convert from an online prospect to a fee-paying client.
