By following a strategic, step-by-step process, our managing director helped a law firm achieve remarkable growth, generating over £6 million in revenue. Here’s a quick overview of how he did it.
He started by creating content tailored to what potential clients were searching for, directly related to the firm’s services. Using effective SEO support, he ensured these pages ranked highly on search engines, driving organic traffic to the firm’s website.
Once enquiries began flowing in, he tracked each lead through the firm’s system. He then trained staff on effective conversion techniques and appointed someone to manage new leads, ensuring no opportunity was missed.
In initial client discussions, the firm was proactive in quoting and asking for the work, diligently following up on all quotes provided. We recorded each lead’s source in the case management system to identify which marketing efforts were most effective.
Regular financial reporting on these files allowed us to continually assess and refine our strategies. We reinvested the revenue generated from digital sources back into Google Ads and SEO, creating a sustainable growth cycle.
This was not a one-time effort but a continuous cycle of improvement and reinvestment, ensuring ongoing success.
We’re eager to share our insights and strategies with you. If you’re interested in setting up a similar structure to drive new business digitally, we’re here to help. We’ve successfully implemented this process for various law firms across different practice areas, and we can help you follow the same process.
Contact us to book a free discussion and explore how we can help your firm. Call us on 0115 8700443 or email [email protected].
