- An international law firm seeking to expand its clientele in the UK, in a very competititive market.
- A targeted marketing strategy with the utilisation of lead tracking and landing pages.
- Generated 385 leads at a total cost of £20.70 per enquiry, over the course of 10 months.
Introduction: An international law firm, seeking to expand its clientele in the UK, reached out to us for assistance in generating new work across three practice areas. The firm’s primary goal was to attract English-speaking enquiries from the competitive UK market.
Challenge: The UK legal market is notoriously competitive, with many well-established firms. The law firm faced the dual challenge of distinguishing itself from these competitors and attracting quality leads within a limited budget.
Strategy: To overcome these challenges, we devised a comprehensive and targeted marketing strategy focusing on digital outreach, as well as the utilisation of lead tracking and landing pages. Our approach included:
- Market Research and Analysis: Conducting in-depth research to understand the competitive landscape and identify potential client demographics.
- Lead Tracking: Implementing a robust system to track and analyse the source and quality of leads.
- Targeted Market Approach: Crafting a tailored approach to effectively reach and engage the target audience.
- Optimised Landing Pages: Creating user-friendly and conversion-optimised landing pages for each practice area.
- Digital Marketing Approach: Executing a tailored digital marketing approach, including PPC advertising.
Results: The marketing strategy proved to be highly effective. Over a period of just 10 months, we successfully generated 385 leads for the law firm, for a low spend of £8000. This demonstrates a remarkable return on investment. Here are the key results:
- Time Frame: 10 months
- Total Leads Generated: 385
- Total Spend: £8000
- Cost Per Enquiry: £20.70
Conclusion: This case study highlights the importance of a well-planned and executed digital marketing strategy in achieving business growth and expanding market reach, even within a competitive industry such as legal services. Our strategic approach enabled the international law firm to penetrate the UK market effectively, attracting a substantial number of quality leads within a modest budget.
