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Our Business Development Training is designed specifically for arbitral institutes looking to strengthen their outreach, sharpen their messaging, and increase their visibility and value in a competitive dispute resolution market.

We understand the unique challenges faced by arbitral bodies when promoting their services. We have hands-on experience supporting a leading arbitral body and helping organisations sell dispute resolution services with clarity and confidence.

Our training focuses on helping institutes define what sets them apart, refine how they communicate that difference, and adopt practical tools to engage effectively with prospects and stakeholders at every level.

What We Offer

Through a series of tailored modules, we help institutes refine their value proposition, communicate their services effectively to a range of stakeholders, and develop practical, strategic approaches to business development. Whether delivered in-person or online, each session is interactive, actionable, and designed to provide clarity and direction for long-term success.

You’ll learn how to adapt messaging to different audience types, improve your storytelling and presentation techniques, and strengthen your institution’s presence across digital platforms and in real-world situations.

Free Initial Discussion And Quote

For a free initial discussion and for a no-obligation quote, please call us on +44330 133 8783 or email [email protected].

Our Training Covers:

  • Networking effectively to build influence and connections
  • Selling dispute resolution and arbitration services with clarity and impact
  • Prioritising targets and managing business development pipelines
  • Presenting to stakeholders and potential clients with confidence
  • Pitching services in a way that speaks to specific audience needs
  • Selling values and benefits rather than just features
  • Creating a clear and compelling value proposition
  • Communicating complex services in an accessible and engaging way
  • Using storytelling to demonstrate outcomes and build trust
  • Understanding what drives user choice and aligning your messaging
  • Leveraging social media to increase visibility and engagement
  • Adapting outreach strategies to different sectors and regional markets
  • Building long-term relationships with prospects and partners
  • Personal branding and positioning for professionals in arbitration
  • Developing strategic messaging for law firms, businesses, and governments
  • Using case studies and data to support business development
  • Running effective meetings and follow-ups
  • Enhancing influence within your professional network
  • Applying business development strategies in day-to-day practice

Global Service Offering

Our business development training is tailored to the specific needs of arbitral institutes and designed to deliver practical, lasting impact. Whether you’re looking to clarify your message, expand your audience, or improve your strategic approach to outreach, we can support you at every step.

How To Get In Contact

As specialists in the legal industry, we can assist you wherever you are based. To find our more, contact us today for a free initial discussion. You can call us on +44330 133 8783 or email [email protected].

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    What our clients say

    Really enjoyed working with Ben. It’s refreshing to find an SEO consultant who is so passionate about the industry and goes the extra mile for his clients. Ben’s work with me has helped me deliver results for our firm.

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    I worked with Ben Trott and Marketing Lawyers on a project for a law firm in 2023. His expert work and guidance achieved outstanding results. I would highly recommend them.

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    Solicitor - Scion Legal

    An experienced and reputable company which provides advice, assistance and training for all aspects of legal marketing and business development.

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    Solicitor

    I have worked closely with Ben over a number of years to develop and market niche new practice areas and specialisms within the law. Ben is an absolutely outstanding marketer and in particular his knowledge of and expertise in digital marketing is second to none… This led directly to an increase in new enquiries and instructions… This created a “snowball effect” in which those instructions increased our expertise in the field and, as a consequence, our ability to market ourselves and receive further enquiries and instructions. I would not hesitate to recommend Ben to anyone.

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    Solicitor, Director

    I cannot recommend Ben highly enough. Professional at all times. . . he has been a huge success and made a significant difference to his current firm.

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    Law Firm Owner

    Ben took part in a business panel at our 2017 Lawshare Conference- Making it Work. . . Ben really impressed the audience with his knowledge of the legal market and was able to pass on practical tips on growing a law firm through marketing. Ben came across as very personable and knowledgeable with a clear passion for what he does! We had excellent feedback from the event and especially Ben’s words of advice.

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    Senior Associate Solicitor

    I have worked with Ben professionally for a number of years. He is an extremely talented marketing director with a very broad and deep expertise in all aspects of law firm marketing. His knowledge of online-marketing in particular is second-to-none. I know of few other people as hard-working and dedicated as Ben is. I strongly recommend him for his knowledge, expertise and experience.

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    Setfords

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