- A law firm wanted to transition from word-of-mouth to a digital-first approach to generate leads.
- We launched a Google Ads strategy tailored to the firm’s target audience and practice areas.
- They saw an average 6x their ROI from the campaign, some months an impressive 11x.
A corporate and commercial law firm wanted to transition from relying on word-of-mouth referrals to a digital-first approach to generate leads. Their goal was to drive measurable results, maximise their return on investment (ROI), and build a sustainable digital lead generation strategy.
Key Findings
During the initial phase of the campaign, we launched a Google Ads strategy tailored to the firm’s target audience and practice areas. The following insights were observed:
- The firm saw an average 6x their ROI from the Google Ads campaign.
- Depending on the month, ROI increased to an impressive 11x, demonstrating the effectiveness of the campaign during high-demand periods.
- The ad campaigns consistently attracted qualified leads, providing a steady stream of potential clients seeking corporate and commercial legal services.
Recommendations
Following our analysis of the campaign’s performance, we recommended ongoing optimisation to maintain and improve results, including:
- Expanding the keyword strategy to target additional high-intent search terms.
- Refining landing page designs to improve conversion rates further.
- Implementing advanced tracking tools to monitor and adjust bidding strategies dynamically.
Conclusion
This case demonstrates how a focused Google Ads campaign can transform lead generation for a corporate and commercial law firm. With tailored strategies and data-driven decisions, the firm achieved exceptional ROI, reduced reliance on referrals, and established a robust digital presence.
For firms looking to enhance their digital marketing efforts, this example underscores the significant impact of well-executed campaigns in driving measurable growth and financial success.
