If you are looking to get more Intellectual Property and Patent Law clients by marketing you or your firm, we can help. Building your Patent law firm’s reputation from the ground up can be a lengthy process. You'll want to attract work online as well as having previous clients return and refer their contacts.
How should Patent law firms market their legal services to potential clients? The traditional methods of legal practice marketing comprised word of mouth, social networking and other first-person methods. However, in today’s inter-connected, digital world, online advertising and a host of other marketing methods have opened up the market and levelled the playing field for the legal profession.
With the increasing demand for Intellectual Property (IP) law and being of such high value in the 21st Century, which ones should an IP firm employ in the search for new clients and how much of this should happen in-house or be outsourced?
There are different areas of Patent Law work that you may want to attract new clients for. Below is a list but your firm may have a particular strength or niche and a bespoke marketing strategy is therefore required to best fit your firms’ individual needs.
- Design patents
- Plant patent
- Utility patents
Free Initial Discussion
If you are interested in finding out more about how your Patent law marketing services and how your Law Firm can benefit from digital marketing advice, then please feel free to email us at info@marketinglawyers.co.uk or call us on 0115 8700443.
We make marketing projects as smooth and professional as possible. You will have our expertise and management every step of the way.
At Marketing Lawyers, we succeed by developing and executing a creative strategy tailored to your firm's focus and local client needs. Below are some of the best ways Patent attorneys can gain more clients by harnessing the power of the internet.
Search Engine Optimisation (SEO) and Local SEO
If you’re unfamiliar with this term, then it’s time to do some non-legal reading. There are over 2 million legal orientated search queries every day in the UK on Google and if you’re not optimised to grab that opportunity, someone else will!
It’s time to get on board with SEO and if your website is looking outdated or it consists of just a handful of generic pages and outdated images then it is time for a website re-design or even a total re-brand too.
You should be Investing long-term in SEO for your website in order to rank in both national and local search results. Factors to consider include backlinks to your site from legitimate sources, high-quality images, mobile optimisation and anchor text that uses your keywords.
Local Search Engine Optimization (SEO) presents a new golden opportunity in that it displays search results close to the user. It is advised to outsource this function to the experts because like all things Google SEO, it always changes. We keep up to date with all the changes and ensure you are always optimised to capitalise on every opportunity.
Set up a Pay-Per-Click (PPC) Campaign
PPC for law firms (Pay Per Click or Google Adwords) is one of the best forms of marketing for this area in terms of return on investment (ROI). Not only that, it is very easy to measure your ROI from PPC because you can quickly see how many new instructions you win by turning it on.
PPC is a form of internet marketing where you pay a fee each time someone clicks on your advert. This can show at the top or bottom of a search result page and vary in fees. Basically, it’s a way of buying visitors to your website, rather than trying to get them from organic search results which are developed over time through our other service; Search Engine Optimisation.
All law firms should be engaging in some paid search advertising in order to boost leads to the business and convert them. A successful PPC campaign is made from our in-depth, real-life experience of the law industry. We have a real understanding of the mechanics of PPC but also have innovative niche ideas and great data analytics to support and track our strategies.
To understand why it works so well, you need to think about what is happening from the client’s point of view. If your advert is at the top it means you are a more trusted website in the first instance by potential clients and if you follow that up with the correct sales, customer service and conversion techniques, then you will take on more clients every time.
We know how to build PPC campaigns that deliver leads and results for patent law firms and attorneys.
It’s a Mobile World
Among professionals and in today’s fast-paced world, there is an increasing necessity to access the internet from a smartphone, tablet or laptop. Whether from court, an administrative site or on the road. Google favours mobile-friendly websites and ranks them higher in search engine results therefore, you need to ensure your site has client mobility in mind.
Establishing a quality website that has a mobile responsive design and loads fast will do a lot for a Patent law firm seeking a high SEO ranking.
Blogging and Content
You should invest time into blogging as a great way to generate leads. However, your law firm blog will not perform to your expectations if you focus solely on its content. You need to be employing other tools that encourage engagement and lead them to contact you for follow-up. Attorneys day jobs keep them too busy with no time left for inbound activities, so outsourcing to expert writers who can save you time and money is a must.
When used properly, a blog becomes a clear, consistent voice for your practice and helps attract work by answering client questions.
Develop a Social Media Strategy
There are a growing number of Intellectual Property and Patent practices using social media to achieve their business development goals, but without a social media strategy, your time and efforts may be wasted.
Define your social media goals by taking the time to identify your social media objectives. These goals should align closely with the firm's strategy and overall marketing plan. The goal for most firms is to grow their client base.
Some other social media goals may include:
- Increasing brand awareness
- Establishing thought leadership and growing your professional network
- Staying top-of-mind with existing clients
- Fostering new client relationships
- Growing reviews
- Reminding previous clients of key dates
In addition to goals for the firm, individual lawyers may want to establish expertise in their industry or practice area. You can leverage social media to become a thought leader, and journalists may turn to you for interviews and quotes, leading to PR and further exposure.
Social media is an essential tool for patent attorneys and lawyers looking to grow in the digital world and the concerns most law firms have can easily be avoided with proper planning. Marketing Lawyers provides professional social media management for Law firms of any
Tracking
Attorneys and lawyers often don't track where their enquiries and work comes from efficiently. That’s why you need to accurately measure and track every advertising campaign to find out which immigration marketing strategies work and which should be changed or eliminated.
You should implement a low-cost CRM system to track campaigns.
These are the KPIs that really matter to a law firm’s digital marketing strategy:
- Total new clients
- Leads
- Revenue
- Return on marketing investment (ROMI)
- Lead-to-sale conversion rate
- Sign up rate (from calls)
- Cost per lead (CPL)
Remember to track the results of your marketing efforts and campaigns. We have access to partner firms who have software to enable us to track phone numbers or email addresses as well as looking at the origins of all your new cases taken on.
Conclusion
Your website is one of your biggest assets. It brings in new leads, showcases your capabilities, and gives you the opportunity to build credibility within the Patent Law field. We can help you figure out exactly what online presence needs to gain ground with the search engines so you can bring in more high-quality leads every time.
There are plenty of marketing agencies, but very few that really understand digital marketing for the legal sector. You can rely on our experienced marketing strategists to help position your law firm as a trusted advisor and grow online.
How to get in contact
For a free initial discussion about your marketing strategy and requirements, at a time that suits you and for a no-obligation quote, please call us on 0115 8700443 or email info@marketinglawyers.co.uk.
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