We are pleased to be able to share our latest article – ‘The eye of the beholder’ which has been featured in The Law Society’s ‘Managing for Success’ magazine.
In the article, we discuss how to review, develop and build your brand in order to win business and talent. You may think you can change your brand by changing your logo, but branding is far more about how clients and staff – both current and potential – perceive you. Our Director, Ben Trott looks at how to understand and influence your firm’s brand.
Please follow the link to read the full article: https://communities.lawsociety.org.uk/april-2020/the-eye-of-the-beholder/6000914.article