Job: SEO & PPC Digital Marketing Executive

Role: (Flexible)

Date Posted: Nov 2023

Salary: Negotiable (depending on experience)

Location: Nottingham (Plus flexibility to work from home)

About Us:

Marketing Lawyers are a dynamic and fast-growing marketing agency and are looking to expand their client offering by recruiting a SEO and PPC marketing executive with experience of handling digital marketing campaigns for multiple clients.

Client Base:

We work with a wide range of legal clients including law firms, solicitors, chambers, barristers, marketing departments and directors/owners.

We are looking for an experienced digital marketing executive with a high level of knowledge in running PPC (Mainly Google Ads).

SEO experience preferred too but not essential as training can be provided.

You should be confident and able to juggle multiple client’s needs whilst maintaining attention to detail and professionalism.

Key Responsibilities:

Search Engine Optimisation (SEO):

• Conduct keyword research and analysis to identify high-potential keywords for the legal industry for clients.
• Optimise on-page elements including meta tags, headers, and content for improved search engine rankings.
• Develop and implement effective link-building strategies to enhance domain authority.
• Monitor and report on website performance using tools like Google Analytics, Search Console and SERP software
• Stay updated with industry trends and algorithm changes to ensure best practices.

Pay-Per-Click Advertising (PPC):

• Create, manage, and optimise PPC campaigns on platforms like Google Ads
• Conduct keyword research, ad copywriting, and landing page optimisation to maximize ROI.
• Monitor ad spend, analyse performance metrics, and adjust campaigns to meet KPIs.
• Implement A/B testing and other optimization techniques to improve ad performance.
• Stay informed about industry trends and new features in PPC platforms.

Analytics and Reporting:

• Generate regular reports to track and analyse SEO and PPC performance metrics.
• Provide actionable insights and recommendations based on data analysis.
• Monitor and report on key performance indicators (KPIs) related to traffic, conversions, and ROI.

Collaboration and Communication:

• Work closely with cross-functional teams including content creators, designers, and developers to implement SEO best practices.
• Some website admin experience helpful too with WordPress sites and landing pages.
• Collaborate with the marketing team to align SEO and PPC strategies with overall marketing objectives.
• Communicate effectively with stakeholders to provide updates on campaign progress and performance.
• Great report writing and proof reading skills

Qualifications:

• Proven experience in SEO and PPC campaign management.
• Proficiency with tools like Google Analytics, Google Ads, Search Console and SEO software.
• Experience in building DA and backlinking
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Stay updated with the latest trends and best practices in SEO and PPC.
• Agency experience preferred but not essential

Salary is negotiable depending on experience.

If you are a passionate and data-driven individual with a strong background in SEO and PPC, we invite you to apply for this exciting opportunity at Marketing Lawyers.